How does Getty Images’ generative AI work?
Getty Images’ Generative AI is trained on the next-generation Edify model architecture, which is part of NVIDIA Picasso, a foundation of generative AI models focused on visual design.
According to the company, it has the ability to connect with its visual content library, as well as with the personalized content offering, Custom Content, allowing users to optimize the entire creative process to find the right visual content for any need.
Customers who create and download images through the tool will receive a standard royalty-free license from Getty Images, which includes representations and warranties, unlimited indemnification and the right to use in perpetuity, worldwide and without exclusivity in all media.
Furthermore, content generated through the tool will not be added to existing Getty Images and/or iStock content libraries. Additionally, contributors who upload their work will be compensated for any inclusion of their content in the training data sets.
Currently, Getty Images AI is now available on gettyimages.com. Users can also choose to integrate the service into their existing workflows and applications through an available API.
Additionally, customers will soon be able to personalize Getty Images’ Generative AI with first-party data to produce images in their brand’s unique style and language, however, this and other advancements to the service will be added later this year, while currently only It will be available in English and the expansion to other supported languages will be carried out in successive phases.
The data ethical approach to tool training
In January of this year, Getty Images filed a lawsuit against the company Stability AI, developer of the generative AI platform, Stable Diffusion, alleging that it “illegally copied and processed millions of copyright-protected images.”
Peters specified that Stability AI had made use of the intellectual property of others without permission or consideration “to create a commercial offer for its own financial benefit (…) The company did not contact Getty Images to use our material or that of our collaborators, so we are taking measures.”
To avoid these types of problems, Getty announced that its tool will maintain an ethical approach and will be trained solely from its library, including exclusive content of the highest quality, with full compensation for commercial use.
Grant Farhall, Chief Product Officer at Getty Images, said that in creating this product they focused on allowing “brands and marketers to safely embrace AI and expand their creative possibilities, while compensating creators.” by the inclusion of its content in the underlying training sets.”
