The first generation Camaro hit the market in the 1960s, when Ford also launched the Mustang. In 1970, Dodge presented the first generation of its Challenger model, giving way to an iconic sector: that of cars. muscle cars.
But General Motors has failed to increase global Camaro sales. In 2022, it only sold 24,652 units, compared to 55,060 Dodge Challenger units and 47,566 Ford Mustang deliveries, according to data from the brands.
In Mexico, General Motors sold 87 Chevrolet Camaro units in 2022, 6% less than in 2021.
Part of this may be because the US automaker hasn’t done a deep update to its Camaro since it introduced the sixth generation in 2016, making the model start to feel outdated.
Last week, General Motors confirmed that the last sixth-generation Camaros will roll off the assembly line at the Lansing Grand River plant in Michigan in January 2024, leaving the Ford Mustang as America’s last gasoline-powered high-performance coupe. available on the market.
An electric Camaro?
Horsepower and horsepower have always been part of the DNA of American vehicles, but in the midst of the transition to electrification they’ve had to take a new approach, whether it’s with turbocharged engines – like the EcoBoost found under the hood of Mustang – or using the brands to launch new electric models.
Dodge executives last year unveiled a prototype of the muscle car which they said provided a “preview of a future model”.
Although there is still no confirmation that General Motors will follow the same path, Scott Bell, global vice president of Chevrolet, has left the door open. “While we are not announcing an immediate successor today, rest assured this is not the end of the Camaro story,” he said in a statement.