About $516 billion is spent annually on media advertising around the world.
In 2021, the United States was the largest advertising market in the world.
In Latin America, Brazil is one of the greatest exponents in the industry.
Advertising campaigns can be a very important means of communication to spread a message or simply show some information that you want to share on a large scale. That is why the fashion brand Gap paid a moving tribute to Stephen “tWitch” Boss, famous DJ of the “Ellen DeGeneres Show” program and who committed suicide at the age of 40 on December 13.
Although it is a strategy widely used throughout the world, advertising is often the appropriate way to pay tribute or give a powerful message to the population.
Given this, specialists point out that advertising campaigns send messages to the audience that serve to configure how the public perceives the company. regardless of whether their products or services are better or worse. That is why advertising helps convey the values on which the company stands.
It is for all this that advertising investment will reach a volume of about 880 thousand 900 million dollars this year, according to the forecasts that the British consultancy Warc has just made public.
The new GAP campaign with Stephen Boss
In the month of December, News of the death of DJ and dancer Stephen Boss sent the global workout industry into mourning, especially to the American presenter Ellen DeGeneres.
But on Monday it was revealed that Gap’s latest ad campaign pays a moving tribute to the star who committed suicide. at age 40 on December 13.
According to what was mentioned by the fashion brand in a statement, before his untimely death, the beloved DJ and dancer of “Ellen DeGeneres Show” posed for ads for the upcoming collaboration with Haitian-owned menswear company The Brooklyn Circus.
“Brooklyn Circus and Gap share the heartbreaking loss of beloved icon Stephen ‘tWitch’ Boss, a longtime supporter of the BKc community, the work of [fundador y director creativo] Ouigi and a central part of this campaign thanks to their personal friendship. with Ouigi Theodore,” read a campaign press release from the retailer.
As part of the campaign, Gap also announced that it will support 988 Suicide & Crisis Lifeline with a donation to Vibrant Emotional Health in Boss’s honor. The organization provides free and confidential emotional care and support 24 hours a day to those who need it.
We pay tribute to Stephen’s life by sharing these images in tribute to the joy and light he brought to everyone around him.
In the collaboration campaign, which explores the concepts of individuality, movement and modern preparation, combining academia, music and black culture, Other stars include “Pose” actress Indya Moore, “Euphoria” star Javon Walton, and model and activist Bethann Hardison.
It was learned that the clothing line arrives on the websites of both brands this Tuesday, January 31 and will also be available for shop at select Gap stores as well as The Brooklyn Circus’ flagship Boreum Hill.
In the entertainment industry it is normal to see various posthumous tributes at awards shows, or even in advertising campaigns, as happened after the death of the famous fashion designer Karl Lagerfeld who received a well-deserved tribute from many brands in the sector after his departure.