The text was adopted by the lower house on Wednesday and ratified unanimously in the Senate this Thursday.
Part of the 150,000 influencers that exist in France have been the object of criticism and even collective denunciations.
Companies like Meta (headquarters of Facebook and Instagram) removed several accounts from influencerslike that of the Blata couple, investigated for an alleged large-scale scam.
The law proposes to legally define influencers, prohibits the promotion of practices such as cosmetic surgery, and prohibits or limits the promotion of various medical devices.
In addition, the influencers They will not be able to promote subscriptions to sports pools and the promotion of games of chance will be limited to platforms with technical means to prevent minors from accessing the videos.
The penalties provided for infringement are up to two years in jail and a fine of 300,000 euros (about $322,000).
The law also prohibits the use of animals that are illegal to possess in publications.
It should also be indicated if the photos have been technologically modified.
Considering that many influencers Successful French work from abroad (in Dubai, for example), the text wants to force those who operate from outside the European Union (EU), Switzerland or the European economic area to take out civil insurance within the Union. Thus, it is intended to create a fund to compensate potential victims.
Also, those influencers must appoint a legal representative in the EU.
