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There is an estimate of transfer markt where the value of national teams in regions such as Latin America is revealed.
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Media coverage of the World Cup has figures for payment of transmission rights, which the company itself FIFA has made known.
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Fox Sports Together with media such as Televisa and Azteca, it is one of the main generators of sports content in Mexico.
Gustavo Mendoza of Fox Sports recognized that the channel, like any television station, wants the broadcasting rights of the World Cup matches in which Mexico participates, however, before this happened, he preferred that the owners of Televisa Y Aztec TV They will get their hands off the Mexican National Team.
Transfermarkt estimates that have measured the value of the national teams in Latin America reveal that Mexico is the worst valued of five countries, obtaining just 200 million dollars in value, while the Brazilian team is the best valued, reaching 1,140 million dollars. Dollars.
Within these estimates, Argentina appears with 630 million dollars in value; while Uruguay appears with a brand value of 450 million dollars in this list.
Given these estimates, the performance of the sport in Mexico and how important communication has become in the market is clear, at a time when strong criticism of Mexico’s performance in the World Cup is being defined.
“YOU HAVE TO TAKE CONTROL AWAY FROM TELEVISA AND TV AZTECA”💥@GusMenFox sent a strong message to Emilio Azcárraga y Salinas.
It does not give them the right to choose the president of the FMF and technician of the Tri. @RafaMLOficial@carlossalcido7@CharlynCorral#FOXSportsinQatar pic.twitter.com/QmGjB774XD
– FOX Sports MX (@FOXSportsMX) November 29, 2022
Fox Sports vs. Televisa and Azteca
The mentions made by the sports television channels in full World Cup coverage are an interesting bet, based on which results are determined that set a benchmark in the market, which has to do with the way in which the brands prepare themselves before the audiences, where the reproduction of contents is total.
Given these elements, an aspect that attracts attention in the market has to do with the way in which the media brand stands out and, based on this, it becomes inevitable to understand how to stand out in the market.
All this comes from the statements of the Fox Sports driver Gustavo Mendoza, who launched himself against the owners of Televisa, Emilio Azcárraga and Azteca, Ricardo Salinas, by assuring that they have no right to continue getting their hands on the appointment of the technical director of the Selection nor in the presidency of the Mexican Soccer Federation.
“Mr. Azcárraga, Mr. (Ricardo) Salinas, leave the work of soccer, on the pitch, to people who know how to handle our soccer, that’s where the main problem lies,” criticized the commentator.
After his criticism, the owner of Azteca, Ricardo Salinas, responded and mockingly criticized that he could not see the comments against him, since the video was blocked in Qatar, saying that the Fox Sports signal was blocked because it was bad.
“I can’t see what he writes here in Qatar, they have blocked the signal because it’s bad,” the billionaire scoffed.
These cases are a reference to how the media seek to stand out before the audience and the interest that has been defined to consolidate the content offered in the competitive media industry.
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