The luxury brand Hermès is analyzing landing in the metaverse with its products. However, he does not believe that this interconnected virtual reality multi-space can be used by the company. beyond as a communication tool.
Hermes said that they study the way in which the brand is going to reach the metaverse, but they understand that the presence will be solely to expand communications with its customers.
On the other hand, the manufacturer of Birkin bags and other luxury items said that as a marketing strategy it continues to advance in handcrafted products, to the detriment of industrial ones.
This is a risky decision, since the luxury market has been leaving those traditional standards aside, where their value resided in handcrafted objects and has had to expand to the technological market, where there have been innumerable attempts by brands for being relevant in this industry.
One brand that points in this direction is Louis Vuitton, which, for example, launched its own smartwatch and a pair of wireless headphones on the technology market.
Likewise, Hermès does not give up its presence in the luxury “tech” segment.
An important fact is its association with Apple, in one of the largest collaborative strategies between a luxury company and a technology firm.
Speaking to shareholders, the CEO of Hermes, Axel Dumas spoke of “curiosity” and “interest” in seeing what the metaverse is all about, although always warning that for now everything indicates that they will focus on how to use it as a communication tool.
At the annual meeting with the owners of Hermes shares, the company’s long-term plans and vision regarding production and marketing strategies were discussed.
Separately, at the meeting, Hermes family shareholders voted to lock up 54 percent of Hermes’ capital until at least 2040.
The estimate projected by Statista with figures from Kantar Millward Brown, Kantar Worldpanel and Bloomberg places Louis Vuitton as the most valuable brand: 47,000 million dollars, followed by chanellwhich has a brand value of 36,000 million dollars.
In third position is the French firm Hermeswith a brand value of 31,000 million dollars.
Now read:
This luxury brand seeks to end the era of ties and replace them with this product
Petit h, the strategy with which Hermès makes products with what is left over
Shut up or answer? Hermès shines in job demand