Index hide1 In the era of social networks, there are currently about five billion Internet users, according to a recent report.2 A study reveals that 92 percent of people are more receptive to recommendations made on social networks.3 Today, according to what a study publishes, there are more than 200 million content creators around the world.
Today, according to what a study publishes, there are more than 200 million content creators around the world.
In an interview for the Gusgri podcast, the influencer “Fofo” Márquez revealed the real reason why, weeks ago, he blocked vehicular traffic on a bridge located in the city of Guadalajara, a fact that made him the target of all criticism on social networks.
reality dictates that there is a significant boom in the use of social networks, a space that, although it is still dominated by Facebook and its nearly three billion users, presents a new panorama with Instagram and TikTok at the forefront.
To date, each of these platforms has managed to exceed one billion Internet usersin addition to the fact that they have become the favorite social networks of content creators or influencers and, incidentally, in one of the most important tools for brands and their strategies with which they seek to reach a new generation of consumers.
Just as an example, the platform Tomson reveals that 92 percent of people are more receptive to recommendations from other users about brands or products, even if they don’t personally know who they’re recommending.
These data, by themselves, reveal the importance that, today, represent the influencerswho, in some way, have become the center of the media spotlight.
And it is that, in a certain way, the influencers o Internet personalities are, today, of great influence on young people, which is why, constantly, there is a demand for greater control over the content published on social networks.
“Fofo” Márquez reveals the reason why he closed the bridge in Guadalajara
One of the influencers who, for a few years, has gained popularity is “Fofo” Márquez, who has become known on the networks for showing the supposed “life of luxury” that he leads, spending thousands of pesos in various establishments, among other activities that are They have won reviews from netizens.
Weeks ago, the moment in which, precisely, “Fofo” Márquez decided to block traffic on a bridge located in the city of Guadalajaraa fact that made him the target of all criticism in the digital section and an alleged threat from a criminal group.
Days after the event, Márquez apologized and assured that it had only been a kind of content strategy; nevertheless, In a recent interview for the Gusgri podcast, he revealed the truth of said blockade..
Words more, words less, what “Fofo” Márquez says is that the reason he decided to agree to close the bridge, which is called “Matute”, was because another influencer named Alfredo Valenzuela had already done it before him, a fact that went viral and even ended with him being arrested.
Let us not forget that, in the face of the crisis generated by the arrival of the pandemic, social networks, digital platforms and, of course, influencersbecame an ideal tool for brands in order to reach a new audience.
That is why creators or “influencers” are currently being asked to monitor or control their content, especially when it is known that they have minors among their followers.