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A dead fly appears on Bimbo bread and consumers put the brand in trouble.
Through Twitter, the user has decided to question Grupo Bimbo’s quality control.
Bimbo, it should be noted, is one of the most important Mexican companies in the market.
Quality control is once again the focus in a recent complaint against Bimboas a consumer exhibits a dead fly trapped in his bread, which is why he has seriously launched against the brand.
Bimbo continues to be one of the most popular brands on the market and, especially, one of the favorites of consumers.
The Mexican brand, over the years, has positioned itself as one of those companies that, in some way, make consumers proud for the simple fact of being from Mexico.
In that sense, it is a kind of national symbol; To speak of Bimbo is to speak of the Mexican itself, a characteristic that it shares with brands such as Corona, Pemex, Victoria, among others that are located in the Statista ranking of the most valuable Mexican brands.
In this context, in 2021, Grupo Bimbo was the company with the highest sales value in the country, registering 331.05 billion pesosleaving behind Grupo Lala with 80.83 billion, Bachoco with 68.79 billion, Nestlé with 67.5 billion and Alpura with 24.4 billion, among other brands related to the market.
However, their presence on Twitter is often the cause of complaints and claims by consumers themselves, who take advantage of this digital channel to approach Bimbo and expose the mistakes made by the company.
Bimbo leaves dead fly on his bread and consumer puts the brand in trouble
In this way, one of the recurring complaints is about quality control in the products, which is the case that was recently shared on said social network and that, judging by the words of the consumer, there is a significant annoyance.
According to what can be read in the tweet, the user presents the image (a gif) of a dead fly that got stuck in their Bimbo breadquestioning, yes, the quality control of the brand, but also its lack of hygiene.
And it is that, to tell the truth, Bimbo bread is one of the company’s flagship products, but it is also one of the ones that receives the most complaints, since other consumers have already found other types of bugs in their products.
How is it possible that inside the bread, flies come? What an assssss!! I always thought they were a 100% hygienic company and see what a surprise @Bimbo group @BimboMx Fortunately, the fly was cooked! Is it a new version with protein? pic.twitter.com/Uvkyu62mYb
— Ricardo LA (@richloar) May 25, 2022
This type of errors or neglect of the brand, although reported almost daily, is also one of the most serious, which can be linked to serious problems in the health of the consumer.
It should be noted that, in an event of this magnitude, the Federal Commission for the Protection against Sanitary Risks (Cofepris) states the following:
“Health complaints are intended to inform this authority of the facts, acts or omissions in health matters, which, according to the perspective of the complainant, represents a risk or causes damage to the health of the population.”
On the other hand, it is true that Bimbo is not the only brand to report this type of case, Well, brands such as Ganador, Atún Tuny, among others, have also been questioned about the quality control of their products.where everything from bugs to a dead fly have been found, as is the case with Bimbo.
@WinnerCroquette@Purina
I’m sorry to disturb you, but I would like an answer; When giving croquettes to my puppies, I check what they have #wormswhat could be the cause of this, its expiration date is until December 2022
He is a Premium Small Breed Winner. @Profeco @SheffieldGto pic.twitter.com/LdI70EXZDb– Javier Santillan (@chaizze) May 3, 2022
In the end, this only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, Therefore, Merca 2.0 requested the position of the brand in order to tell both versions of the story; however, so far it has not been received. The note will be updated in case of a response.