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Azteca earned criticism when one of the narrators of the super bowl He criticized Cher’s physical appearance, as Yuridia was criticized at the time.
Studies such as the “Gender Stereotypes in Advertising Report” give an account of how stereotypes are perceived on TV.
TV is a key channel in communication within Mexico.
cher was criticized for her physical appearance by sportscasters from Aztec in it super bowlrepeating the practices that promote stereotypes and criticism against people’s appearance.
Mexico has seen reports as “Gender Stereotypes in Advertising Report” where it was noted that 47 percent of Mexicans considered that open TV advertising promoted stereotypes and only 53 percent considered that they did not.
“Among the 100 most watched ads on open television in Mexico between April 2018 and March 2019, 47 percent conveyed gender stereotypes. Advertising investment on television in Mexico in 2018 amounted to two thousand 270 million dollars,” he explained. Julia Fariaanalyst of Statista by presenting the previous study exclusively to platform subscribers.
Cher is criticized in Super Bowl
He super bowl held its 2023 edition and in the midst of this celebration, Azteca once again made fun of the physical appearance of a singer, which reminds us of how important it is to communicate values today and avoid promoting phobic attitudes against people’s appearance , For example.
The rancid old men from TV Azteca have just said that Cher arrived after many “face cuts” and other unfunny jokes because Paty Chapoy gives them Ethics and Television courses. pic.twitter.com/rWqYNHNrAR
— Gonzalo (@gonzalopolis) February 13, 2023
What a TV Azteca commentator gave a bad opinion of #Cher ????? No buenooooo, what is happening to them on that television station that bulears people in bulk… net to Cher???? He saw her well
— Jane Pina (@JAPICA_) February 13, 2023
As part of the Super Bowl broadcast, Azteca made comments against the physical appearance of Cher, who attended the sports meeting, assuring that the woman had an altered appearance due to the various surgeries.
The narrators who criticized Cher, all with androgenetic alopecia evident on camera, that is, with severe hair loss and a deteriorated appearance in two of the four who are covering the event, were criticized in networks after their comment, when They carried out the shots of famous attendees at the sports meeting, where the Kansas City Chiefs and the Philadelphia Eagles in it State Farm Stadium.
It was then that the comment of the narrators was heard that the famous singer was there, after some withdrawals.
The criticism of the physical appearance of the foreign singer, evidences the promotion to criticism of the physical appearance of the talent, by Azteca drivers. Previously, the driver Patricia Chapoywho is part of the elderly in Mexico, criticized the appearance of the singer Yuridia, assuring that she was an overweight “fat” person, while the co-host Pedro Sola, who is also part of the elderly and who has been criticized for show media along with Daniel Bisogno, for having sentimental relationships with men younger than them, assured that he suffered from mental instability.
It is important to see that the reactions in networks to the comments of media personalities such as television, is due in large part to the weight that these figures have in the market and how important it is to maintain a culture against stigma and discrimination, as well as against stereotypes, in which so much progress has been made.
