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He iphone yellow goes on sale in Manzana from 20 thousand pesos.
In a study by the National Association of Advertisers, it was discovered which elements motivated the purchase of a product.
Yellow-colored products are an interesting resource to open up a pattern in the market thanks to design.
First we began to see yellow “vochos” and now it is Manzana who launched a new line of iPhones of this color with a cost that starts at 20 thousand 999 pesos.
The proposal of Manzana with this line of iPhones amarillos is to reconsider the current offer in its latest high-end phone, to continue generating demand and thereby establish a commercial precedent.
The case is an interesting reference point for what matters in design and how brands end up betting on graphic coding as a sales strategy, in a market that attracts attention for being innovative, at least in the product approach it makes in its launches. .
The National Association of Advertisers ran the study “Brands and Marketing September/October 2019” and in this he discovered that 32 percent opted for a product, due to the color it had.
yellow iPhones
The yellow color has been part of a game of luck in which it is ensured that seeing a yellow car and shouting “Vocho Amarillo” generates luck, so this type of color in the cars became an opportunity to generate this type of dynamics.
Today, major activities have been imposed for brands in product design, since popular colors attract the attention of the consumer.
This is the case of iphone 14 and iphone 14 Plus, now that they will go on sale again but in Sun yellow. And it is that what began as rumors and reports that were released became reality when the phone was first seen in this color and after it was presented extravagant colors like the “Alpine Green” in it iPhone 13.
In his yellow proposal, the iphone It has a very interesting plan to carry out and it is the one that has to do with the range of colors that it currently has, since in addition to the pine green that we already mentioned, it has the Midnight, Blue, Starlight, Purple and red.
For its new shade of yellow, which uses a canary tone, the brightness and intensity of the color is more expressed because it is displayed on the back of the cell phone and has a price in Mexico ranging from 20,999 pesos in the 14 model to the 23 thousand 999 pesos in the Plus model.
The last occurrence of Manzana of diversifying the offer of colors that their iPhones have, shows us how important variety has become in the product offer, since being able to generate demand in the market depends on it.
We saw a very interesting case of how to make an old category attractive by design and update in its graphic composition with Coca-Cola Sin Azúcar, a category that drew attention because this brand has collaborated with artists such as marshmellomanaging to change your product not only in its packaging design, but also in flavor.
These cases give us a work guideline to consider and that is that today the value of brands is appraised from the influence they generate in the market, with the design of products and the communication they achieve when a yellow color appears.
