- Index hide
The complaint that Edgar Núñez posted on networks reminds us of how important communication has become within these platforms.
The ability of influencers to generate consumption from their publications is a widely criticized aspect.
Edgar Nunez He is a chef who made a dynamic on networks famous, in which he showed how they asked him to eat for free in their restaurants and pay with posts on social networks; the action became a trend that escalated when a influencers answered him and now we know that not only influencers they ask the well-known chef for free food, too football teams.
All this has been triggered because there is a belief that products or services promoted by influencers achieve sales. He study “Virtual Influencer Survey” He undertook the task of investigating it and discovered that of five consumer segments (18 to 24; 25 to 34; 35 to 44 and 45 to 54) none exceeded 50 percent of their purchase intention from a commercial mention seen in an influencer. .
“During a US consumer survey conducted in March 2022, 45 percent of respondents aged 35-44 said they had purchased a product or service promoted by an influencer. An increase in the age of the consumer was correlated with a drop in the purchase of a product or service promoted by influencers, with only 18 percent of consumers older than 55 years, who said they had done so, “explained Statista when presenting the previous study exclusively for its subscribers.
Influencers first…
The complaints where influencers are denounced because they have wanted to pay for services with publications on their social networks escalated and it is once again the chef Edgar Núñez, who revealed how he was contacted to offer him a mention in networks in exchange for feeding a team of soccer.
And in my liked section; #freeloaders Now even the soccer teams want to pay you by promoting you 😂😂😂 #Good night pic.twitter.com/ULF1fDhpk6
— édgar núñez i magaña (@EdgarNunezM) February 28, 2023
“And in my favorite ‘Freeloaders’ section, now even soccer teams want to pay you by promoting you,” denounced the chef, who has more than 211,000 followers on Twitter.
The message he received reads from the soccer club that they seek to continue growing internationally and that Mexico is a country they are very fond of, so they want to reconnect with the Mexican fans and offer a dinner for two people, for those who are winners of a promotion that they would activate in Facebookso they ask the chef to accept and, in addition to the food, lend the logo of his restaurant, so that the activation can be promoted.
After the information released by the influencer, the comments did not wait, so he received all kinds of comments, such as some who ironically wrote: “yes, they just want to use the restaurant’s logo and that you pay the dinner, they are going to do everything else.”
Like this case, the restaurant owner has already denounced other petitions in which, in exchange for postings on the networks, they want to obtain food, as a measure to supposedly promote their premises to their followers.
This action has a very important precedent and it is that just as influencers are denounced, they have also responded by assuring that what they publish on networks is a job, as reported by the Cuban influencer Marta María Santos, who after being exposed by Núñez, he replied that “swallowing for free is a job.”
Both cases show how important content has become, not only to gain followers and make the personalities who distribute it become influencers, but also as a bargaining chip, realizing how important communication has become in the age digital.