- Index hide
Through Twitter, it was revealed how an Oxxo would look like in the video game Grand Theft Auto (GTA) and the result managed to excite the brand’s CM.
A few days ago, also on Twitter, we witnessed how Oxxo and Similar Pharmacies had reached Roblox, another of the most popular video games today.
Grand Theft Auto V is, to this day, one of the best-selling video games in history.
A few days ago, images of a Oxxo store in Roblox was shared on Twitter and now the chain has come to Grand Theft Auto (GTA).
Social networks are flooded with all kinds of content; users are free to write about what they want and create a conversation from it.
And it is that, thanks to the digitization boom, today all conversations arise through social networks, Twitter being one of the most controversial platforms because, constantly, the social network is filled with claims, complaints and endless discussions.
Today, Twitter has 1.3 billion registered accounts, of which only 330 million belong to active users. The United States and Japan are the countries with the largest number of users attached to the social network, with 77 million and 58 million Internet users, respectively.
Thus, through your profile, the account @CursedGTAMods shared what an Oxxo store would look like in Grand Theft Auto (GTA)one of the best-selling video games in history.
In fact, the result -the tweet in question- managed to captivate the Community Manager of Oxxo, who did not hesitate to thank the detail and, in addition, invited him to share it on Instagram under the hashtag #OXXOFanArt.
— Cursed GTA Mods (@CursedGTAMods) March 8, 2022
The case is similar to what another tweeter shared a few days ago, where a branch of Oxxo and Similar Pharmacies were in the Roblox video gamecreativity that the brand also thanked through its Community Manager.
In the end, these types of posts or publications talk about the creativity that abounds in social networks and how brands can encourage it in users.
In this case, we are also talking about one of the best-selling video games and, therefore, the most played in history. According to data from Statista, until November of last year, Grand Theft Auto V sold 155 million units worldwide. First released in the year 2013, GTA V is one of the best selling video games of all time.
It should be noted that during 2020, the year of the pandemic, the video game managed to sell 20 million units, being its best year in sales.
On the other hand, Oxxo is currently one of the most popular stores for consumers. According to data from February 2020, the convenience store chain was the company with the largest number of branches for the collection of remittances in Mexico, with a total of 19,146 establishments.
That is why it is not surprising that a brand like Oxxo reaches, through the creativity of users, one of the most popular video games.
In this context, we must not forget that we live in a society that is increasingly connected and more focused on its social networks and/or digital platforms, which, since the pandemic began, have taken on a new meaning for Internet users during their confinement.
Now read: