56.4 percent of consumers express concern about not knowing what is true and what is not.
There are many complaints against gangs for misleading advertising.
It is known that misleading advertising is one that presents false claims about a product.
A woman is taking the Sazerac Company, maker of spirits including Fireball Whiskey, to court, so, according to her, it is misleading packaging after discovering that the mini bottles of Fireball Cinnamon Whiskey do not actually contain whiskey.
Misleading advertising is one that presents false claims about a product or service that it promotes, with the intention of attracting a large number of consumers, until they become loyal to their brands.
Thanks to digital platforms, Today we can realize that there is a large amount of misleading advertising in the world. According to study data, 56.4 percent of users who register on the Internet worldwide express concern about not knowing what is true and what is not, so these data reveal that at least we have all been victims of misleading advertising or false news, regardless of the means of dissemination.
The demand
The woman who identifies herself as Anna Marquez filed a lawsuit in Illinois, United States, on January 7, after discovering that the brand is a whiskey-flavored malt beverage and not really whiskey, calling it “misleading labeling on Fireball Cinnamon.”
According to the demand, bottles of Fireball Cinnamon are sold in stores that do not have a license to sell liquor, such as supermarkets or gas stations. Furthermore, he alleges that the labels of the two drinks are “almost identical”, despite the fact that one drink contains whiskey and the other does not.
“Consumers will think that the Product is a malt beverage with added natural whiskey and other flavors,” the lawsuit says. “What the label means is that the Product contains ‘Natural Whiskey Flavors and Other Flavors’, but by not including the word ‘Flavours’ after ‘Natural Whiskey’, buyers looking closely will expect the whiskey’s distilled spirit to have been added as a separate ingredient.”
The class action lawsuit notes that whiskey is a distilled spirit, while a malt beverage is based on fermentation with a neutral base to which flavors and color are added, specifically “caramel.”
“While identical federal and state regulations permit the use of Fireball’s brand spirit distillate product, they prohibit the overall misleading impression created as to the ‘Fireball Cinnamon’ version,” the lawsuit adds.
The lawsuit also called the fine print on the bottle describing the contents a “clever twist on the phrase,” noting that consumers assume the phrase “With natural whiskey and other flavors” will read as two separate items: “Natural Whisky” and “Other Flavors”, which means that the drink contains “natural whiskey flavours”.
It is not the first time that a case like this has come before the law, since in Mexico the Federal Consumer Attorney’s Office (Profeco) has exposed several brands for offering products with misleading labeling in the ingredients of some products, forcing them to withdraw them from the market. as part of user protection.
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