The fact that EA Sports and FIFA are going to go their separate ways from next year, which will cause the popular football franchise to change its name, has left us with new news. This time it is an alliance that FIFA itself has carried out with Roblox to creating your own metaverse.
This means that today they have launched FIFA World, an immersive environment dedicated to the next World Cup to be held in Qatar. In this way, both parties have signed a collaboration agreement that will last for several years so that users can meet in social spaces, obtain rewards and collect exclusive virtual items.
Over time the universe FIFA World receive audiovisual content, events within this same place and appearances by renowned footballers like Pedri, the star of Barcelona and the Spanish team:
It’s very exciting to see FIFA and Roblox working together and I’m looking forward to being a part of FIFA World as it evolves. The fans who come to the stadium every weekend are fans of video games; It’s amazing to be able to bring them the FIFA World Cup through a digital space and interact with them directly from the Roblox universe.
Likewise, Lena Oberdorf, German midfielder for Vfl Wolfsburg, will also be present and that has led him to affirm the following:
Fans bring this sport to life, which is why I find it so exciting to be involved in this project and meet them in the Roblox universe. All footballers love to celebrate football with their fans, and now we can do it both in FIFA World and on the pitch. It’s wonderful to see how FIFA and Roblox are taking this opportunity to provide a huge platform for women’s football, and I’m really looking forward to seeing what they bring us in 2023 ahead of the World Cup in Australia and New Zealand.
Looking to the future, the two companies have anticipated that FIFA World will also try to offer more events based on other major competitions with a content that will evolve little by little.