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At its launch, FIFA 22 managed to reach 9 million new players who purchased a copy of the video game.
Only in Spain, FIFA 22 sold more than 120 thousand units in its first hours on the market.
According to company data, FIFA 22 generated revenue of 1.75 billion dollars.
In less than a month since its launch, FIFA 23, the popular EA Sports video game, has set a new record and, with it, seems to say goodbye to one of its most important sagas in a good way.
2022 brought with it the launch of FIFA 23, with which EA Sports celebrated 30 years of relationship with the highest governing body of football, the International Federation of Football Association (FIFA), which gave rise to one of the most successful sagas in the videogame history.
However, since last year, what was announced months later was confirmed, and which has to do with the end of the relationship between the two companies and, with it, the end of the saga. ‘FIFA’ which, in 2021, sold more than nine million units in the first days after its releasethis according to data from the North American company.
In May of this year, EA Sports officially presented the EA Sports Football Club, the successor to FIFA, after it was made official that FIFA 23 would be the last to bear that title.
According to a publication in The New York Times, which was released in October 2021FIFA intended to collect around a billion dollars from EA Sports for every four years, a figure that, in reality, is double what it was already charging, and that was the conflict that led to the end of an era that, As revealed by the video game company, it has started well.
FIFA 23 sets new sales record
Looking ahead to the launch of FIFA 23, the ultimate challenge was not to outperform Konami’s eFootball, but to outperform itself, and this has been achieved.
Electronic Arts, in a recent report, announced that, in less than 15 days since FIFA 23 was released, some 10.3 million units were sold, surpassing what was done with FIFA 22, and setting a new sales record. .
“The response from our fans has been incredible, and we are thrilled that our community is playing with their favorite players and teams in FIFA 23 in record numbers.”mentioned Nick Wlodyka, General Manager of EA Sports.
Without a doubt, we are talking about a new success story for the company; However, it seems that it could go further, since the launch of the Qatar World Cup update is still missing.
Now, for this year, one of the biggest bets was the inclusion of more women’s teams, a strategy that could be paying off if we consider that women’s soccer is gaining ground more and more.
According to information from Nielsen IBOPE, the growth of women’s soccer has been 146 percent, which is why various interest groups focus more on promoting cultural change in favor of female inclusion. In his statement, EA Sports seems to agree with him:
“With the Men’s and Women’s World Cups, and exciting updates to our women’s club soccer content yet to come, we are just beginning to bring players the most authentic and immersive experience yet.”the company explained.
Of course, much of this success also is due to a strategy influencer marketing that EA Sports designed to present its new title.
In a context in which influencers Y streamers maintain a great influence among the audience, what Electronic Arts has done has given results.