Ferrari has presented in society its new and ambitious strategic plan. A roadmap for 2026 that includes the launch of a total of 15 new models. In addition, the legendary Italian brand has proposed that, for said year, 60% of its range be made up of hybrid and/or 100% electric cars.
ferrari has released all the keys to its new and decisive roadmap. The legendary Italian brand has presented its new strategic plan in society. A plan that points directly to the year 2026 and that will be key in the transformation process that the company will experience. And it is that Ferrari is no stranger to all the changes that are taking place in the automobile industry. Electrification is gaining ground at a fast pace.
The strategic plan presented by Ferrari includes the launch of a large number of new models, accelerate the electrification process and it has even been ratified in which year the company’s first electric car will be unveiled. Some times are coming that will mark the most immediate future of the “Cavallino Rampante” firm. Let’s go into detail and review all the keys to the announced roadmap.
The new Ferrari range for 2026
Ferrari has underlined that at the moment it has the widest product line in its entire history. However, the manufacturer will not stop here and will carry out a major offensive. The brand has confirmed the launch of 15 new models between the years 2023 and 2026. Each individual product will be designed to create a unique positioning and target a specific customer base. Under the premise of maintaining uniqueness and exclusivity, the most exclusive product offer between 2022 and 2026 will be structured as follows:
- icon Y super car. They will be limited to much less than 5% of the company’s total sales volume.
- special series. They will represent around 10% of Ferrari’s total volumes.
Ferrari has also confirmed that this level of exclusivity will apply to its first SUV.. The Ferrari Purosangue. An SUV with a V12 engine that will be presented in society next September 2022. The company plans that this model alone will represent around 20% of sales throughout its life cycle. In addition, the launch of a new supercar within the period of the strategic plan has been highlighted.
Ferrari will bet on hybrid and 100% electric cars
The time has come for Ferrari raises its bet on electrification. Models with plug-in hybrid technology (PHEV) are already available in the current Ferrari range. However, the future to which the automobile sector is heading is led by the electric car. Ferrari has confirmed that it will continue to design, develop and hand-build its powertrains in Maranello..
For him By 2026, 60% of the Ferrari range must be made up of hybrid and/or 100% electric cars.. Another of the established goals takes us to the year 2030. It will be then when 80% of the brand’s product offer corresponds to electrified vehicles. However, the company will continue betting on thermal engines.
The First fully electric Ferrari will be unveiled in 2025. One of the differentiating elements of the Ferrari electrics will be the way in which the battery cells will be assembled in Maranello. The handcrafted battery modules will be integrated into the cars’ chassis in a process focused on reducing weight, increasing power and creating a unique driving experience.
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