Social networks have become the favorite space for brands.
Viral marketing is one of the latest marketing strategies.
The popularity and virality of a topic can be the best tool that brands, entrepreneurs and even large businesses are applying in their digital marketing strategies. This is the case of the stylist of the singer of the moment, Featherweight, who launched a course to teach the artist’s peculiar hairstyle and thus take advantage of the fame that he has today throughout the world.
Viral marketing is one of the most recent marketing strategies, where brands join the trends that arise in social networks and launch content, promotions and even new products in order to fit into the digital conversation and sell more.
Given this, specialists indicate that viral marketing can be genuine, free, and easy to consume, which in the future will have a great reach thanks to viral campaigns that reach the public organically.
Featherweight stylist launches course
In recent months, the Featherweight name has been present throughout Mexico and the world. And it is that the young singer has stood out by turning several of his songs viral on social networks with millions of followers such as TikTok.
Now it was revealed that the artist’s stylist is taking advantage of that fame and interest in the singer, to launch a course where he will teach how to make the characteristic hairstyle of the interpreter of “Ella baila sola”.
The artist’s official hairdresser, who identifies himself as Ángel Ordóñez, shared a short video inviting the general public to take his course that he called “back to mullet” which will take place on Sunday, June 4, in a town in Gentleman.
According to the stylist’s viral video, the workshop will have limited spaces and will even sell VIP places. Likewise, he promises that attendees will learn how to do mullet haircuts like the one used by Featherweight.
Other information that he mentions is that the course will last eight hours, and has a cost of 500 pesos for Mexicans in the general area and 1,200 pesos for VIPs, which includes seats in the front row, two brand products and a exclusive class before the event.
The publication caught the attention of Internet users who left several comments on Instagram, the social network, where the information was published.
Taking advantage of the vitality of a theme can be a good way to generate interaction for a brand, which is why these cases have been reported many times, as an example when Shakira launched her theme with bizarre, many ventures joined the trend of the letter of the song, to launch promotions and even new products.
In summary, social networks continue to be the best way to communicate with consumers, especially in these years, where digital is everyone’s topic.
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