Facebook, Instagram and WhatsApp will have more paid functions: these are the Meta plans

Goal wants to get a new route to earn money. For it, Facebook, Instagram and WhatsApp will have more paid functions, launching in the first instance a new group within the company of Mark Zuckerberg.

Called New Monetization Experiences, the group will be led by Pratiti Raychoudhurt, Meta’s former head of research.

TheVerge advanced the information.

This group will serve to identify and create potential paid features on Facebook, Instagram and WhatsApp, the top three Meta apps with billions of users.

The goal is to get more money from the networks, following Apple’s ad tracking changes on iOS and a further pullback in digital ad spendingnotes The Verge.

Facebook, Instagram and WhatsApp, attentive with the modifications

The portal also interviewed John Hegemann, Vice President of Meta Monetization, in charge of supervising the group. “I think we see opportunities to create new kinds of products, features, and experiences that people would be willing to pay for and excited to pay for.” he pointed.

He did not give more details about the paid features that are being considered, indicates the specialized portal.

According to Hegeman, “if there are opportunities to create significant new value and revenue lines, and also provide some diversification, that is obviously going to be something that is attractive.”

“Over a five-year time horizon,” the executive stressed, “I think it can really move the needle and make a pretty significant difference.”

Meta follows the path of other companies in increasing monetizable experiences

Hegeman points out that these types of changes, generated during the pandemic, are already common in the social media industry. “We are paying attention to what is happening in the industry, and I think there are a number of companies that have done interesting things in this space that I think we can learn from and emulate over time.”

Currently, in addition to the payment received for advertising, Meta has other ways to generate profits. Facebook and Instagram, for example, can charge for subscriptions, while WhatsApp asks certain companies to send messages to their customers.

Meta is not the only company with paid subscriptions, as The Verge reminds: TikTok and Twitter they do too. While, Telegram and Snapchat they added paid tiers for additional features.