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In 2021, around $516 billion a year was spent on media advertising around the world.
In 2021, the United States was the largest advertising market in the world.
Social networks have become the best tool in the world, that is why many brands have joined the strategies in this medium. Given this, it is the users who receive all this type of information such as ads on Facebook, which are becoming more invasive and recurring, according to a new study.
Advertising is one of the most important industries in the world, that is why Internet ads have incorporated new platforms and business opportunities for companies and brands.
There are many types of advertising channels on the internet, according to recent studies the most used by brands is adwords. This Google tool is ideal for advertisers who want to get traffic to their website. Through these ads, your company can appear among the first results of search engines, next to organic search results.
According to Servilia datathe importance of advertising on social networks lies in the fact that it has become a key medium, where 80 percent of marketers see social media as a major source for generating leads.
Likewise, specialists date that they allow an additional boost to your content to attract new visitors, since you can offer the same valuable content as in your organic sources, but increasing the reach, which will help in your marketing strategies. inbound marketing.
Facebook ads and users
It is no secret to anyone that Facebook is still the network with the most users in the world, although in recent years it has been observed how younger users went elsewhere for many reasons.
A study by researchers at the North Carolina State University, He explained that the advertising is bothering the users of the social network Facebook.
The research details that in 29 percent of cases, the ads are poorly segmented: that is, the receivers believe that they do not fit their interests and preferences.
According to the firm, the analysis based on a US sample also indicates that Facebook users, of all social networks, are the ones who most indicate that the advertising load has increased.
Likewise, 52 percent of them say that the social network is presenting more ads on its platform right now, where only 5 percent consider that the advertising load to which Facebook subjects them has dropped.
The study mentioned that not only Facebook has been criticized by users for the number of ads they present on these networks. Since YouTube is the second in the ranking, with 47 percent, saying that the load of ads has gone up in recent months.
While Instagram is the third, with 44 percent who see more ads. In the other social networks, the percentage that points out that they are served the same ads as before wins, it is 46 percent on TikTok, 48 percent on Snapchat, 53 percent on Twitter, 55 percent on Pinterest, the 54 percent on Reddit and 64 percent on LinkedIn.
In conclusion, although advertising on social networks is a great tool for brands, since it helps you make yourself known and generate a bond with your followers, giving customers confidence. But also, it is increasingly common for new generations not to accept invasive ads that do not contribute anything or that they do not want to see.
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