There is a continuing opportunity for brands to innovate using visual appeal, versus extensions across the various traditional flavor lines.. In response to a more visually oriented society that spends more time on social media platforms, the product becomes an expression, an art form… an essential story to share and show to others.
And it is that, when speaking of food, SENSIENT FOOD COLORS® has 130 years of experience in development and technology, making successfully a wide portfolio of natural colors and synthetics that provide vibrant and innovative shades of the highest quality to their products; therefore, they are a benchmark in the industry in this moment of transition towards a clearer diet, in which it is sought enhance the image to excite consumers by managing and designing a wide rainbow of possibilities.
It is precisely this movement towards naturalness that many brands are beginning to see the need for a clean label that transmits and generates interest in the origin of the ingredients that make up the products, since it represents something valuable in the consumer’s mind to be able to maintain control over their health thanks to clear, meaningful and reliable information.
While indulgence and flavor remain top priorities for consumers today, they are also on the lookout for offerings that balance those indulgent cravings with a healthy twist.
However, in the experience of this company, which has presence in more than 37 countries and more than 50 years in Mexico, formulating with natural colors, there is usually more complexity, but a solution is almost always available. The color of fruits and vegetables can offer food brands a brilliant competitive advantage.
Offering a variety of ideas with a variety of beautiful hues, MicrofineTM color technology offers a lineup of brilliant, stable colors for a wide range of applications that could give your next innovation a boost. Also, MicrofineTM is ideal for use as an alternative to synthetic colors, natural color is a great way to bring new and exciting flavors to life, and the shade possibilities are almost endless.
If what you are looking for is to excite the consumer in a natural way, your next launch can achieve it by discovering a rainbow of novelties with SENSITIVE FOOD COLORS®. Here you can easily request a sample.