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Hisense, sponsor of the next soccer world cup, presented the activation that will take consumers to Qatar.
Hisense will collaborate with brands such as Coca-Cola, Panini, McDonald’s and Adidas as a pro-consumer strategy.
The Qatar embassy was present and the models of the 8 stadiums where the matches will be played could be seen.
Hisense’s commitment with the consumer is, said by the Antonio Hidalgo Gonzalez, Chief Operating Officer of the brand, to become present in each Mexican family and, through this new activation for the World Cup in Qatar, to be part of their experience: “Expect the unexpected“, says the manager.
After eleven years with a presence in Mexico, Hisense’s mission to position itself as one of the great technology brands in the market has paid off. The company renews as official sponsor of the World Cup, after passing through Russia 2018.
In a presentation that took place at the Mexico Citywith the invitation of the Qatar embassy in Mexico, the work of the brand and its commitment to the Mexican consumer was recognized.
“Expect the unexpected”, this is the Hisense activation that takes you to Qatar
Hisense has become one of the most recognized technology brands internationally and with the most presence in Mexico. Recently, the company has teamed up with brands such as Adidas, panini Y Coca Cola with the intention of generating a direct link with both its consumers and its business partners.
Likewise, since its foray into Mexico, Hisense’s strategy has been fierce and firm. He has invested in production plants in Mexico with the intention of closing the import dependency in Mexico.
“From the investment we have in production plants, at the end of this year Hisense is going to open its second production plant in Mexico. We already have one in Rosarito, Baja California, which produces all the televisions that are sold on the continent. Gone are those times when people went to the United States because they did better there.”
In short, he pointed out that the company will have a second production plant in Monterrey:
“We are investing more than 250 million dollars in an industrial park of twenty-five hectares that will have four stages of construction and that will supply: refrigeration, cooking, air conditioning and, potentially, washing. […] When our two plants are complete, Hisense Mexico will provide our country with over thirteen thousand direct jobs and we estimate around seven thousand indirect jobs.“.
One of the company’s movements that has stood out is the strategic purchase of large creative companies that have made sense for its portfolio. On a global level, it has bought companies such as Toshiba and Sanden, and in the same way, the company has developed derivatives such as Vidaa, with an investment of more than 2 billion dollarswhich will be in charge of developing the software for its televisions.
In the event, the presence of personalities of the brand such as the CMO Manuel Medina Riveroll and personalities like Vanessa Huppenkothen and Luis Roberto Alves “Zague”as well as the Qatari ambassador to Mexico, Mohammed Alkuwariwhich lent the scale models of the 8 stadiums where the World Cup matches will take place in Qatar 2022.
The manager commented exclusively for Merca2.0 the following about commitment to eCommerce:
“Our alliances are not only for the benefit of the consumer, but also for our commercial partners. We will invest large sums of money in eCommerce. We will also be present in the new way in which the consumer buys products in Mexico. Increasingly eCommerce becomes relevant, we all know it, and Hisense will be a priority and predominant brand in this aspect of consumer purchase“.
The marketing presentation ended with the most important activation of the brand, which consists of a promotion that will allow consumers to take to the world:
“It is unexpected to think that we will be able to go to Qatar, it is unexpected to think that through technology we can access that trip that we long for. It is unexpected to think that we can be in Qatar watching the World Cup. With Hisense and starting tomorrow for a period of two months, all consumers who buy any Hisense product will be able to register it and participate for tickets to the Qatar World Cup“.
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