It is the one that was missing to fall into the new commercial strategy of the star brand. The Mercedes CLA Shooting Brake will say goodbye after the pertinent facelift that it will receive in the coming months, and after two generations for sale. The German firm loads a third model that has no place in the future compact range.
The Mercedes CLA Shooting Brake It is the third model to which the star brand has thrown the cross and that will disappear from the market at the end of its commercial life. The manufacturer is getting rid of all the compacts that aren’t really in high demand and don’t have a hole in the future strategy of C-segment models, in which electrification will be the flagship of a new generation of propulsion systems based on the MMA platform.
Mercedes faces a new era, in which family members will have no place in any of the segments in which it is present, nor will the CLA Shooting Brake, Betting everything on traditional sedan-type sedans and, how could it be otherwise, on SUVs. The manufacturer has crossed three models that he understands that he is not going to miss. The A-Class Sedan It was the first of those mentioned, designed for fleets but which has ended up being swallowed up by the CLA, more attractive thanks to its sportiness.
Two generations of the Mercedes CLA Shooting Brake and not one more
The compact minivan has been the second, which will say goodbye after three generations on sale, a model that has two clear natural successors and they are the GLA and GLB. And this is the third CLA Shooting Brake, the only family option in the field of compacts and who lives a second chance thanks to a first that triumphed. Internal sources consulted point out that Mercedes has realized that maintaining this type of model not only does it cost you moneybut also subtracts sales to a bet in which it has been overturned with the GLB, available with both five and seven seats. The famous phenomenon of cannibalism.
These are the key reasons why the star brand will strike down the compact coupé-like family car, which was also loaded with the luxurious CLS, although this model has only remained for one generation for sale. The CLA Shooting Brake made its market premiere at the 2014 Los Angeles Motor Showputting up for sale in 2015, although only for a space of four years when it was relieved by the current generation at the 2019 Geneva Motor Show.
The CLA Shooting Brake will say goodbye to the market in 2025 when it completes its commercial life cycle, so if you are interested in this model you still have almost three years left before it finally says goodbye, receiving a face lift in the coming months. Then you can say that it has been the only relative of its category in the Premium market. The one who will continue with a completely new third installment will be the Mercedes CLAwhich the Stuttgart brand has already confirmed to debut in 2024, including an interesting 100% electric option.