The Merca2.0 Magazine has established itself in the world of marketing and academia, but also in the journalism guild; two specializations in which he has 20 years of experience and which are now recognized by major players in the industry and communication. Today is Channel 5 where the trajectory of Merca2.0 is narrated through an extended interview that shows the strength and expertise of the medium.
It will be this Tuesday, May 24, 2022, at 12:50 p.m., when the trajectory of the Merca2.0 Magazine will be broadcast nationwide to tell its existence and survival in the live voice of those who have made it possible. Andrezj Rattinger, President, and Álvaro Rattinger, General Director of the Kätedra Communication Group and Merca 2.0will take television producer Alejandro Ramos Marín down the path of nostalgia and learning.
Likewise, on behalf of the entire labor and editorial team that today join efforts in favor of Merca2.0 Magazine and its readers, Liz Puon, Editor in Chief; Ricardo Puente, Commercial Director; Y Karla Pantoja, Director of Events and Graduates of the Kätedra Communication Group, They will talk through pride how the process and quality of a specialized journalistic product has managed to establish itself among the mandatory publications of brands and creatives, forging an entire community in the industry where, article by article, interview by interview, generations of marketers, publicists , administrators and entrepreneurs manage to get informed and execute niche strategies in the branch thanks to the study, analysis and publication of this medium.
Being part of our publications, some representatives of large national and transnational brands, as well as marketing leaders and advertising, promotions or public relations agencies, are part of this 20-year celebration that Channel 5 carries out to the trajectory and contribution of Merca2 .0.
And although in the May 2022 edition there were 88 characters of relevance and weight in the guild who expressed their opinion on the change in the industry since the birth of this medium, in the exclusive interview Status will participate:
Claudio Flores, President of the Alliance for the Strategic Value of Brands and Partner and CEO of Altazor; Verónica Hernández, CEO of Ogilvy Mexico and Miami; Pepe Beker, Co-founder of Beso by LLYC; Ángel Pedrote, President and Founder of Pedrote Marketing; Mike Arciniega, Founder and Creative VP of Archer Troy; Joaquín de Aguinaga, CEO and Advertising Director of Aguinaga; Mariana Sanz, CEO of Edelman Latam and General Manager of Edelman Mexico; Fernando Famanía, CEO of if & Company; Andrea Castro, Partner of Zimat Consultants; Manuel Alonso, President and General Director of AB Estudio de Comunicación; Amanda Berenstein, CEO of Weber Shandwick Mexico; Erick Descombes, CEO of FCB Mexico; Gerardo Candano, General Director of the IMU Group; Alejandro Rodríguez, General Director of Alquimia Transforma; Miguel Ángel Zapata, CEO of CloseUp Company; Rafael Pérez Toribio, Director of Operations of Ganem Group; Polo Garza, Consultant; Gabriel Mercader, INRA Director of Operations; Vivian Rodal, Marketing Director of Subway Mexico; Karla González, Media & Data Driven Marketing of Heineken Mexico; and Latam and Manuel Juárez, Senior Consultant at Bisonte Marketing & PR.