Erika brings with her over 15 years of industry experience, a certified growth machine who understands that strategy is critical to growing brands’ business.
Regarding her new assignment, Erika says: “I am proud to join the incredible team at ISLA, which is known for being an agency that works at the intersection of strategy, creativity, media, audiences and data. I’m excited to infuse that spirit into every part of the brands business.”
Erika has a degree in Communication with a specialization in Advertising and brings with her comprehensive skills. With more than 15 years of experience, her career began as an executive producer, responsible for product launches, coordinating the technical and financial aspects of the production department, collaborating with both consumer and luxury brands, always with a thorough preparation and detailed. Likewise, she has served as Account Director in agencies such as Anónimo or La Doble Vida, working for brands such as Suzuki, Lala, Herdez, Pepsico or Telcel, among others.
Llera emphasizes: “I have had the opportunity to transfer all my experience to client management for local and global brands, leading ATL, BTL and digital campaigns through communication and creativity strategies, ensuring that they are one hundred percent aligned with the needs of the client. client and business, managing multidisciplinary teams and being responsible for closing negotiations with brands, defining and retaining annual and project budgets, thus achieving lasting relationships between brands and agencies where I have collaborated”.
Mariano Serkin Co-Founder ISLA, highlights: “This appointment is part of the constant evolution of the agency, to continue creating value for the brands and marketers with whom we work, where we seek to take ISLA to new heights. In this sense, as Head of Growth, Erika embodies the culture and DNA of lSLA, being responsible for driving the agency’s growth strategy, from capabilities to business development and expansion into new markets”.
ISLA Mexico City is getting ready for the opening of new offices, expanding its activity hand in hand with sustained growth since the start of its operations in the country’s capital in 2021.