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Epic Games and Lego join the trend

Epic Games and Lego join the trend

The trend of the metaverse, far from softening, continues to grow and now Epic Games and Lego join the technological bet with their own proposal focused on children.

The Metaverse is here to stay and become, over the years, one of the main ones for brands. Once Meta CEO Mark Zuckerberg integrated the word into his vocabulary, the trend was up; his most ambitious project is currently one of the market’s big bets for the future.

According to a Bloomberg Intelligence report cited by Statista, the value of the Metaverse amounted, until 2021, to approximately 500 billion US dollarsa figure that could increase fivefold by 2030.

These data, in some way, indicate that, in the coming years, virtual reality (VR) and augmented reality (AR) will be the big bet in a society that will continue its rise towards digitization (eCommerce, hybrid work, online classes, etc.). Let us remember that, according to the Digital 2022 report prepared by Hootsuite and We Are Social, it reveals that 2022 began with almost five billion users connected to the Internet, 4 percent more than last year.

Entering metaverse topics, we talk about what will be something more than a technological trend, but the possibility of offering a new shopping experience, something that some brands have even begun to test.

Epic Games and Lego bet on the metaverse

Now, following the line set by the trend, Epic Games and Lego are joining forces to enter, from their own proposal, the metaverse, more focused on children. According to a statement collected by The Verge, Tim Sweeney, CEO of Epic Games, stated that “We’re excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”.

Until now, the information is scarce and, in fact, it is not immediately known what its strategy will be; however, Tim Sweeney himself revealed that “The Lego Group and Epic Games will combine their vast experience to ensure that this next iteration of the internet is designed from the ground up with the well-being of children in mind.”.

Although it is true that the concept of the metaverse, as such, is new to us, it is, today, one of the great bets on the market, given that in the last couple of years it has experienced significant growth in terms of experience. digital shopping.

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Other brands in the metaverse

Today, brands like Adidas, Nike, Gucci, Prada, Balenciaga, Victoria’s Secret, H&M, among many moreare now ready to join the trend and mark what the future will be for some specialists.

A few months ago, H&M’s announcement about the opening of its first virtual three-dimensional shopping store drew attention. A step, undoubtedly, forward in an era dominated by digitization, online shopping and virtual entertainment.

Similarly, Victoria’s Secret, the prestigious lingerie brand, is looking to expand its services to the metaverse with events, special sales, tours and other experiences for consumers.

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