- Index hide1 Hey has measured the change in consumer spending, based on the impact of inflation on various categories.2 A mother started a dessert business for delivery and its strategy dark kitchen yielded results, showing his first shipment through rappi and the emotion that comes with these actions without waste.3 “PDFCOFFEE” estimates that of the total sales per drive thru either take awaymore than 50 percent will originate from a dark kitchen.
Hey has measured the change in consumer spending, based on the impact of inflation on various categories.
A mother started a dessert business for delivery and its strategy dark kitchen yielded results, showing his first shipment through rappi and the emotion that comes with these actions without waste.
“PDFCOFFEE” estimates that of the total sales per drive thru either take awaymore than 50 percent will originate from a dark kitchen.
the story of a breast enterprising showing your first shipment by rappi and makes your business go viral is one of the many actions of new businesses, which today have leveraged technology such as apps or social networks, to consolidate economic activities that demonstrate the importance of understanding the market and not only that, they weigh the capacity it has in this segment, generating tasks increasingly focused on studying consumer habits, which have been defined based on resources such as electronic commerce.
Just check out the best-selling foods and beverages from amazon and we find that among the first 20 places of purchase preferences, tequila liquor stands out big badthat Luisito Communicates undertook and that has become a drink that reminds us how important the digital channel has become for making purchase decisions and bringing alcoholic beverages to a influencer to stand out in the pantry of the consumer who makes his basic basket in amazon.
Given these preferences, an interesting insight to consider and it is the one that has to do with the consumer’s ability to open new commercial guidelines, especially those based on digital habits.
For HEYFor example, despite the fact that digital has caused unexpected changes in consumption, inflation has dictated new rules for making or thinking about products. According to projection of this firm, the categories that have been most impacted by the rise in prices are Clothing, shoes and accessories, with 69 percent of changes made in your spending; consumer electronics, 68 percent; Beauty and cosmetics, with a change of 67 percent in spending that was regularly devoted to this category.
These changes have also motivated an interesting fact and it is the one that warns of the value that the dark kitchenswhich have gone from being simple enterprises to an opportunity to diversify income, for those behind these businesses and to have consumption alternatives, especially when the apps of delivery continue to bring consumers closer to food brands.
Faced with these trends, a very important market has been consolidated, which reminds us how valuable consumption is today and how, despite inflation, the projections around business ventures such as dark kitchens are still afloat. If we look at the numbers study “Research and Markets”in this it is noted that while the numbers add up 56 billion dollars during 2021for 2027 they are expected to add $112 billion.
Given these consolidated amounts, it is relevant, as shown by social networks, to see the stories of ventures that are being developed and remind us of a key point and that is the audacity of social networks to motivate sales.
If we take into account the insights that the “PDFCOFFEE“, East study recognizes that the 50 percent of what moves by drive thruas well as by take awaywill be out in the next 10 years of one dark kitchen.
Because of this it is important to view the story with more than 270 thousand reproductions in TikTokthat Rosangela Anaya published, where he captures the emotion of his mother when making, says the creator of the video, the first shipment by rappi of his dessert business.
@rosangelanaya May many more come, he deserves it. ❤️ #rappi #entrepreneurship #desserts ♬ original sound – Rosangela Anaya
“My mom prepares all kinds of desserts and nougat. They find it as ‘Con Sabor a Leche y Miel’ in rappi and Instagram. Glad to serve you”, explains the user.
This story is an interesting background of how important digital media have become in entrepreneurship and the ability of brands that manage to scale in this medium.