- Index hide1 Today, both SMEs and entrepreneurs have been forced to innovate and reinvent themselves more than ever to stand out in today’s competitive market.2 At present it is registered that there are just over 4.4 million entrepreneurs, within the national market.3 Within the Mexican gastronomic culture, the tamale is one of the most consumed and commercialized foods.
Today, both SMEs and entrepreneurs have been forced to innovate and reinvent themselves more than ever to stand out in today’s competitive market.
At present it is registered that there are just over 4.4 million entrepreneurs, within the national market.
Within the Mexican gastronomic culture, the tamale is one of the most consumed and commercialized foods.
At present, entrepreneurs have been forced to innovate their positioning strategies in cyanide, with the intention of attracting the attention of clients, innovating and even reinventing every aspect, such is the case of Poketamales, proposal that has earned a place within the digital conversation thanks to its peculiar way of offering this classic national breath.
Within the current context, the tamale plays an important role in the culinary culture and diet of Mexicans, because according to data provided by the National Institute of Statistics and Geography (INEGI), It is estimated that there are just over 13,000 registered businesses in the National Statistical Directory of Economic Units that were dedicated to the production and sale of tamales.
Figure that disproportionate the importance of this dish, which, even, is part of the main events of the February 2 festival, a Catholic festival in which the immaculate Virgin of Guadalupe is celebrated, the date on which they were sold only during the fair held in Mexico City, just over 30 thousand tamales.
Entrepreneur launches the “Poketamales” and reinvention of the classic dish wins over the networks
According to data provided by INEGI, It is estimated that within the national territory, it is estimated that there is a labor base of just over 4.4 million micro, small and medium-sized companies, This is in accordance with what is indicated by the latest data from the Business Demographics Study, a figure that reveals the growing need to innovate and even reinvent oneself to stand out in the current market, as shown by a Tik Tok, in which they are tested the “poketamales”, a classic dish, offering a shopping experience inspired by Pokémon.
@charlyuriel90 Pokemon style tamales 🧐😎✌️#Pokemon #tamalesmexicanos #Tamales #lassuperroscas ♬ Pokemon Yellow Theme (Red/Blue/Yellow) – Amy B
However, this is not the first time that an entrepreneur has used a popular topic to gain a place in the digital conversation, since in recent months it was revealed how a tamale vendor won over consumers already the networks after renaming his post as “Coldplay tamales”.
Coldplay tamales could not be missing.#ColdplayCDMX #ColdplayMexicoCity pic.twitter.com/tnKEuIrExo
—Katya Ocampo (@Kat_Ocampo_) April 4, 2022
At present, consumers have seen the need to adapt to the constant change that consumers demand, as this has become increasingly demanding, thanks in part to social networks, platforms that allow companies and entrepreneurs to know in an organic way and record what are the trends and needs of the current consumer.
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