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More than 62.5 percent of the world leave their browsing data on the web.
Understanding web analytics will allow you to create better results and record higher achievement of business goals.
Knowing the movements and preferences of users will allow you to develop effective campaigns.
The arrival of Google Analytics 4 is inevitable, learn everything you need to know about data analysis with the best experts in the area in this summit of Katedra.
Today the data analysis is proclaimed as an indispensable activity in the world of digital marketingsince agencies, brands and professionals focus on the information obtained by users in order to better achieve their objectives, through effectively directed actions and campaigns, thanks to the study of the time of permanence, scope, CPC, CTR, among other types of characteristics that manage to give us a better perception of the strategies and weaknesses of our efforts.
According to the Digital 2022 study conducted by We Are Social and Hootsuite, approximately 62.5 percent of the world’s population is already connected to the interneta sector that provides daily navigation information that we can use in our favor, if we have the necessary knowledge.
There are various ways to retrieve user information in our favorbut we have been able to obtain a great tool to do it efficiently with Universal analytics. Despite this, the platform announced that it will stop working and will make way for the arrival of Google Analytics 4digital space that you can now use and move your website to collect all kinds of web data.
All Universal Analytics properties will stop processing data in 2023, forcing all those who develop (or seek to be part) in the digital world must be trained to function in Google Analytics 4 as soon as possible, thus strengthening their brands, projects and professional development, but how to achieve this knowledge?
Kätedra has been in charge of designing an intensive two-day course with everything you need to know to Develop yourself in the world of Google Analytics 4 and web analytics with various experts in the area of big brands that use this data in their daily lives, managing to acquire extensive knowledge on the subject that will solve big problems for you, in addition to providing you with the necessary skills to function comfortably in this environment that will inevitably come.
In this Google Analytics 4 course hand in hand with expertsyou will learn everything about the new interface, the new reports, the possibility of integration with other tools, which are the campaigns with the best behavior, what type of sources attract the best traffic to your website, among endless other knowledge that will allow you use data analysis in your favor (You can learn more about the course by clicking on this link).
among some of the Google Analytics experts 4 that will guide you towards efficient data analysis are:
- Ulises García – Data scientist and big data engineer at Ben & Frank
- Ximena del Valle – Mexico Sales Director of NEO Consulting
- Jonathan Martínez – Volaris digital strategy/analytics
- Arnau Vendrell – Co-CEO & CRO Director
- Salvador Arias – Head of Ecommerce & Marketplace at Bodesa
- Antonio Parra – Product Owner of Tha Rocked Code
- Andrés Gutiérrez – Client Officer Martech solutions of Kinesso
- Alejandro Sánchez – Digital Media Specialist at IPG Mediabrands