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In studies like “State of Video & Connected TV Survey” the reasons for which it is seen have been identified streaming.
As well as HBO Max make decisions about its content, Netflix has implemented user control measures.
He streaming it has become a key communication channel today.
The end of the Last of Us or the Oscars was until a few days ago the dilemma in which some members of the audience were debating, however, there is news about it and it is that HBO Maxresponsible for the transmission of these content options, resolved the question.
When he drove the study “State of Video & Connected TV Survey” in this it was identified that 48 percent of all those surveyed chose streaming because it allowed them to see content at any time and in any place, while 44 percent said that this way they could see original content, from what we can understand the dilemma that some subscribers of HBO Max To solve it.
Oscars for HBO Max
HBO Max has two important productions on the horizon, to broadcast this coming Sunday. On the one hand, it will broadcast the Oscars in streaming exclusively for Mexico, while on the other it will have the premiere of the most recent episode of The Last of Usso the challenge is on the side of the audience, at least in appearance, since the platform has already resolved what content will help the brand.
On the one hand, HBO Max will broadcast a live event of international stature such as the Oscars and the signal represents an important achievement for the streamingwhich sets aside this traditional content, which until now had been based on the transmission of series, movies and original content.
On the other we have a weekly premiere scheme of The Last of Uswith which the production of original content has become an important guideline in streaminghence HBO Max it has two major assets right now, at least until next weekend.
The platform’s decision so that the audience does not sacrifice either of the two contents is that it will advance the premiere of The Last of Us, Therefore, this famous series will be broadcast one hour before its usual time, in order to continue with the transmission of the Oscars.
This interesting exercise is part of the brand’s ability to innovate in the market and create increasingly valuable consumer strategies.
An interesting exercise in this regard shows us how important content has become as an asset, which is why brands are now in a moment of key transformation, at least in the content segment, where hits on the table such as what gave Netflix when it announced its new account sharing policy, which gave way to a price reduction strategy, since obviously a very valuable work scheme was being developed to add subscribers to the platform.
These two cases only allow one possible conclusion and that is that in terms of streaming the content has evolved and although it has imitated the transmission formula of the TV live, continues to be a key space for entertainment through digital resources, respecting these principles that exist, why a platform of streaming.
