Five out of 10 consumers change their perspective on a brand when it speaks openly about diversity.
These types of strategies are called marketing inclusive.
For 25 years, GQ has recognized the industries most talented celebrities.
Inclusion and diversity is a theme that has taken over many industries around the world, especially the new generations. Like every year, GQ magazine recognizes to the best entertainment talents in its celebration Men of the Year (man of the year), where this year the actress who identifies as non-binary, Emma D’arcy received a tribute for her performances in the series ‘House of the Dragon‘.
The world has changed and people have too, that is why we currently hear the word inclusion everywhere. According to data from Facebook, Five out of 10 consumers change their perspective on a brand when it speaks openly about diversity.
Remember that this type of strategy is called marketing inclusive and as defined by hubspot “the marketing inclusive describes campaigns that embrace diversity by including people from different backgrounds or stories that unique audiences can relate to. While some inclusive campaigns strive to break stereotypes, others simply aim to reflect or embrace people in the real world.”
Emma D’Arcy, “Men of the Yearby GQ
For 25 years, GQ has recognized the most talented celebrities in culture, sports and entertainment at its event Men of the Yearthat’s why that as part of this edition, the magazine includes special content on the selected celebrities.
This year one of the most recognized and where the spotlight is on is Emma D’Arcy, who won the hearts of the public with her incredible performance as Rhaenyra in House of the Dragonafter supplanting Milly Alcock in the adult version.
As a form of inclusion, despite the fact that the category is titled “Men of the Year”, the jury does not make a gender distinction, for this reason, although Emma identifies as non-binary, she has been included in the list. .
Also on the list is Joseph Quinn, who plays Eddie Munson in “Stranger Things”, and Lee Jung-jae, who plays Seong Gi-hun in “Squid Game”.
Given that, Mike Christensen of GQ said of D’Arcy that “the house of the dragon owes much of its success to the budding star Emma D’Arcy who plays Princess Rhaenyra Targaryen.”
It is important to mention that Emma D’Arcy considers herself a non-binary person, that is, she is not a woman and uses neutral pronouns. they/them and in Spanish elle/-e). Regarding how it feels to interpret women, D’Arcy affirms that she feels very good doing it and believes that she is good at it, since for a long time she lived her life identifying as a woman.
It is not the first time that the magazine has included some cisgender women such as Sharon Horgan and Sheila Atim in its award lists.
And this is how currently many brands have already begun to carry out campaigns and initiatives to be more inclusive, regardless of gender, race, ethnicity or nationality, because what they want to celebrate is the talent and ability of people.
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