Elon Musk may turn Twitter into the next Yahoo! or MySpace, says one of the co-founders of the social network. This is how he stated evan williamswho was also CEO of the company between 2008 and 2010, in a recent interview with Bloomberg.
The former executive of the company, who belonged to its board of directors until 2019, carried out a curious analysis of the effects of Elon Musk on Twitter. But not only as a company, but on Twitter as a brand. And he made it clear that it is already happening, since it is very difficult to separate the social network from the figure of its current owner.
According to Evan Williams, Elon Musk is likely to succeed in extracting something new from Twitter. However, his position is that it is probably not from the platform as it is known today. “Generally, the new doesn’t come from the old,” he said.
This was how he indicated that the conduct of the tycoon could lead to Twitter ending up as Yahoo! or MySpace. What does that mean? That, like these companies, it continues to function and is remembered in the future, but that it loses most of its value as a brand. “I think the recovery of the brand is very difficult, and now the brand is very tied to Elon,” he said.
Evan Williams did not believe that Elon Musk really closed the purchase of Twitter
Regardless of how Elon Musk affects Twitter as a brand, Evan Williams took the opportunity to weigh in on the acquisition of the company. The co-founder of the social network claimed to have initially believed that the tycoon’s purchase attempt was a “fun and interesting” idea. However, he never thought that it could really come to fruition. And he said he was “sad” when the deal finally came to fruition.
Regarding Elon Musk itself, the Twitter co-founder implied that he was wrong with the decisions he made since he arrived at the company. “I think it’s brilliant. But no one is brilliant at everything”indicated.
In addition, Williams referred to jack dorsey, one of the partners with whom he founded Twitter in 2006. Asked about the statements of his former partner, who initially supported Elon Musk as the new owner of the social network, but later expressed regret for his position, he made it clear that he did not there are grudges. “I’m not mad at Jack. I think he was wrong. [al apoyar a Musk]. He worries a lot, but I think he hasn’t turned out the way he expected,” he explained.
Let’s remember that, in April 2022, when the purchase of Twitter was originally announced, Jack Dorsey celebrated it. The former CEO of the platform said at the time that Elon Musk “was the only solution he trusted.” A little over a year later, his position has radically changed.
In a recent post on Bluesky, the decentralized social network, the businessman said that he no longer believed that the tycoon was the best guardian for the social network. “I don’t think she acted right after realizing that her timing It was bad. Nor do I believe that the board should have forced the sale. Everything went wrong”, explained.