Index hide2 One month after the change of address, 50% of the payroll left, along with a flight of advertisers.3 Now, Elon Musk and his new head of publicity, Chris Riedythey have a plan to return to giant brands.
Twitter posted revenue of $5 billion in 2021, with 7,500 active employees until then.
One month after the change of address, 50% of the payroll left, along with a flight of advertisers.
Now, Elon Musk and his new head of publicity, Chris Riedythey have a plan to return to giant brands.
After a wave of layoffs, resignations, uncertainty and commercial breaks in Twitterit seems that giants like Apple and Amazon They could mark the line of action for hundreds of brands and extinguish the fear of advertisers with their return to the platform of Elon Musk.
According to international reports, Twitter would have sent an email to all news agencies marketing and publicity with which they worked before the purchase of the social network for 44 billion dollars, as well as potential advertisers whom it seeks to convince to increase their spending on the platform.
And it is that in the Sales and Advertising area, since the end of October, advertisers have increasingly turned their backs on the platform, fearful that some more permissible and lax content moderation policy will be released. Among the brands that put a temporary halt to their marketing strategies on Twitter are General Motors, Volkswagen and Mondelez.
Also, while sales are slowing in this segment, many advertising executives have resigned with speeches and strong positions about their rejection of the new owner and leader of Twitter. According to a query from AdAge, the advertising and brand alliances team was decimated, so it is not only left to wait and see if the loyalty of the advertisers left along with the partners with whom they collaborated and who today are off the payroll by Elon Musk.
However, despite all these fears and forecasts, the digital platform made a move that today bears fruit: replaced Robin Wheeler, who was the social network’s head of sales and advertising and who abruptly resigned, naming Chris Riedy as the incumbent.
Twitter seduces Amazon and Apple with “incentive” for advertisers
Elon Musk’s new plan, in an effort to jumpstart his ad business, is to reach companies and brands with the “biggest incentive for advertisers ever seen on Twitter.”
According to the email revealed by Reuters, any advertiser that books $500,000 of incremental spend “You will be entitled to have your spend matched with 100 percent value added, up to a limit of $1 million.”
And apparently, this offer seems to be paying off, as a reporter for Platformer News announced that Amazon would be considering resuming advertising on Twitter for about $100 million a year; however, Jeff Bezos’s brand has not confirmed the alleged security settings that are claimed to be being reviewed on the company’s ad platform. Likewise, a familiar source exposed that Amazon never stopped advertising on Twitter.
Likewise, it seems that Apple broke the war with Elon Musk, since the same tycoon said during a conversation on Twitter Spaces that Tim Cook’s company is his biggest advertiser and that he has “fully resumed” his advertising on the social platform.
So far, neither Apple nor Amazon have given their own version or position on their return to Twitter in an advertising scheme.
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