Elon Musk He keeps messing her up on Twitter. OK Platformer, the tycoon fired an engineer from the social network because the reach of his tweets has decreased drastically in recent weeks. Musk asked for explanations and, in the absence of convincing answers, he preferred to do without him.
According to the aforementioned medium, Elon Musk summoned several employees to question them because, in previous days, accounts leaning to the right —with which he maintains interaction— saw their reach diminished after a series of changes introduced in the social network. These changes, evidently, were not intended to generate this situation, for which the tycoon was looking for an explanation.
However, the source indicates that Elon Musk has also been paying close attention to the number of views on his tweets.. Let’s remember, this feature was added under his management, although the community never requested it.
“This is ridiculous. I have more than 100 million followers and I only receive tens of thousands of impressions,” Elon Musk reportedly commented during the meeting.
The affected engineer, for his part, tried to explain the possible reason. According to his data, Elon Musk’s popularity on Twitter is simply waning. Especially if we compare it with the previous year. We must not forget that the manager was on everyone’s lips after submitting the first purchase offer for Twitter.
They didn’t just show him the internal data showing his decline in popularity, but also the Google Trends numbers to back up that data. Despite the above, Elon Musk reacted negatively: “You’re fired, you’re fired”.
Before presenting that data to you, the engineers considered the option of the algorithm having anomalous behavior with Elon Musk’s account. However, they reviewed it and found no fault.
The tycoon, to this day, continues to demand convincing answers. Another group of employees believes that this phenomenon could be taking place because sudden changes in the interface would be harming the reach of tweets.
Specifically, the fact of introducing the view count made it necessary to rearrange the Like buttons and reply to tweets, causing them to be used less. It is worth mentioning that the Twitter algorithm increases the reach of a publication as the interactions on it also grow.
Twitter’s work culture sucks
After Elon Musk took over Twitter, the work environment changed significantly. We have learned that Musk tried to impose intense work hours; the cafeteria service no longer exists; and that there is not even a budget to buy toilet paper – the workers must bring it on their own.
Platformer delves further into this situation, stating that employees dedicate a large part of their time to solving the negative effects of Elon Musk’s occurrences. Sometimes, in addition, they are assigned tasks that are impossible to accomplish or without knowing what their purpose is.
One example is the initial fiasco of the new Twitter Blue, which resulted in some people taking advantage of the verification badge to impersonate other people—or companies. Elon Musk rushed its launch and the obviously disastrous consequences had to be dealt with by employees.
«If Elon could learn to think a little more about some of his decisions instead of throwing quips, that would be nice. He needs to identify the areas he just doesn’t know and let the ones he does know take over.”
Another issue that remains confusing is that Elon Musk tends to pay too much attention to what people are saying in his tweets. If someone proposes a new feature or complains about the malfunction of an existing one, the manager seeks out the employees for immediate attention.
“There are times when he wakes up in the night and mentions all sorts of nonsense. Then he comes to us and says, ‘This user says he can’t do this on the platform,’ and then we have to rush to address an outlier use case for one person. It doesn’t make any sense,” commented one worker.
On the other hand, the atmosphere in the corridors seems to be bleak. The conversations that are heard revolve around the options of seeking employment elsewhere or complaints regarding the poor quality of the food. Slack, for years the communication platform for Twitter’s workforce, now looks like a “ghost town,” one employee described. Fear of the new administration has led them to move conversations with their colleagues to services like WhatsApp or Signal.