Index hide1 Coppel is one of the brands of retail highest value in Mexico, according to numbers published by Statistical exclusively to its subscribers.2 Inside of the retailhighly influential brands such as The Home Depot Y Walmart they are the ones with the highest brand value in the world.3 Aflac Y kantar took on the task in the United States of analyzing what were the most common benefits that companies offered their employees.
Coppel is one of the brands of retail highest value in Mexico, according to numbers published by Statistical exclusively to its subscribers.
Inside of the retailhighly influential brands such as The Home Depot Y Walmart they are the ones with the highest brand value in the world.
Aflac Y kantar took on the task in the United States of analyzing what were the most common benefits that companies offered their employees.
The issue of labor benefits in Mexico has all kinds of benefits, such as a dining room service for which you have to pay, as revealed by an alleged employee of the chain of stores, in her TikTok account, for which to eat in Coppel it is possible, but only if you are employee and you are willing to accept a deduction from your payroll.
There’s a study that measures the importance of benefits in a job and in which of these employers agreed to offer them. For Aflac Y kantarthe main benefit offered by companies is health insurance, at least it is the one offered by the 86 percent of the companies surveyed; a 78 percent of the companies agreed that the main benefit they offer is a retirement plan and a 73 percent said to offer dental insurance.
This offer of benefits has marked the labor segment and with it trends are established, including knowing which industries are the ones that best impact talent. The retail one in which Coppel is placed, in one of the projections that were made in it, the number of employees was estimated and until 2017 it was five million 420 thousand people and the amount is a reflection of the growth experienced by the retailthen in 2014 this number was 5 million.
Employability figures by brands such as The Home Depot in Mexico or Walmartrequires a detailed study of its brand value where The Home Depot reached the 70 billion dollarswhile Walmart addition $59 billion. The projections are due, because in a note on the strategy of an Oxxo store, it published the salaries it offers to its cashiersas a measure to encourage them to apply for such vacancies.
This scheme does not disappoint, on the contrary, it reminds us that in Mexico the value of trademarks retail like Coppel, have reached the 187 billion pesos in revenue, according to Statista in a projection exclusively for its subscribers.
Within the list appears Liverpoolas the second chain of department stores with the highest amount of income when adding 115 billion pesos.
Both projections leave key points of the value of the investment in retail and how with this it is possible to escalate before the consumer, due to the brand experience that these entities consolidate, since these are tasks that justify anecdotes such as the dining room of Coppel and the positive experience that it leaves in its collaborators, due to the way in which this benefit is presented.
Eat at Coppel, only if you are an employee
An alleged Coppel employee showed the dining area that the company offers to a part of its employees and in it you can see the entire experience that begins with huge brand letters, which serve to keep its identity relevant, during the period of rest of its collaborators, who for a cost of 50 pesos which is deducted via payroll, they pay for a menu similar to “comida corrida”, which consists of a starter, main course and dessert available at will from the stock of the product.
@greciamalvarezm Thank you very much Uncle Coppel @Coppel #coppel #godinez #lifegodin #GradeUpWithGrammarly ♬ Summer day – TimTaj
More than 500 thousand reproductions in TikTokthe video is an interesting testimony of how important experience is in a company and as a reference, of establishing activities that define new activations in companies, which at the end of the day are the trend to follow in the industry.