A strong wave of rumors that assured that Amazon would buy Electronic Arts. These comments even altered EA’s actions, but in this note we clarify everything that happened.
doWhat would fandoms, media and social networks be without rumors?? Every day there is a new one and, although they are far from official, they generate a lot of expectation and intrigue. This time it was the video game area again and probably the fans of amazon either EA They couldn’t believe what they were reading. doThe company of Jeff Bezos purchase Electronic Arts? It seems that (for now) not.
Rumors about this possible purchase began early. However, they took on more force when GLHF and USA Today reported that amazon would announce a formal offer to acquire Electronic Artsthe developer of FIFA, Battlefield, Dead Space, Apex Legends and many other titles. Waiting for this supposed offer, the price of EA in the bag it shot up to 18.20%.
However Electronic Arts was about to be bought by another company did not surprise many. It has been rumored for quite some time that EA also talked to other companies besides Amazon, for them to buy, including disney and apple.
“It’s a smart move amazon, which is making great strides on television. After the success of The Witcher and Arcane on Netflix, both series based on great video games, Amazon could take advantage of EA licenses for new series. Mass Effect, Dragon Age, Dead Space… There is a lot of potential in the library of EA“said the GLHF article.
Although the actions of EA rose and were favored by these rumours, the CNBC came out to deny the acquisition and assured that amazon did not submit any offer. “I talked to some people who would actually know if something was going on, and they say nothing is wrong.“, said David Faber in the program CNBC. Upon confirmation, the stock listing of Electronic Arts it returned to the levels it presented before the rumour.
In addition to this, Faber also confirmed a rumor that emerged in the first months of the year. This rumor mentioned that EA had approached NBCUniversal to negotiate a possible merger, but that did not come to fruition either due to pricing and structuring issues.
This deepens the comments that EA You are looking for a company that will make you a good offer. Let us remember that the same CEO of EA, Andrew Wilsonhad mentioned during one of the company’s financial calls to investors that they were open to the possibility of being acquired by some other company if the opportunity arose.
The purchase of a video game developer and distributor such as Electronic Arts might seem unthinkable to many, but after huge acquisitions like that of ActivisionBlizzard by microsoft (for $68.7 billion) or PlayStation with Bungieone never knows.
This purchase would have been a good opportunity to Amazon, as it doesn’t yet have a strong foothold within the video game industry apart from its streaming service Moon, Twitch and its MMO games New World and Lost Ark.
So for now it looks like EA will remain one of the largest studios still operating on its own, along with Ubisoft. We’ll see what happens later.