In a completely unexpected move, Electronic Arts reported that will close Apex Legends Mobilethe company’s first attempt to gain ground in the battle royale for mobile devices. But the bad news does not end here. Those directed by Andrew Wilson they canceled the development of Battlefield Mobilewhose launch was scheduled for some time this year (via VentureBeat).
The most unfortunate thing about the situation is that Industrial Toys, those responsible for Battlefield Mobilethey will close their doors. This team, quite promising at its inception, was founded by Alex Seropian, recognized throughout the video game industry for being the founder and president of Bungie. During 2018, Electronic Arts opened the portfolio and bought the studio to strengthen its presence on mobile devices.
Unfortunately, Industrial Toys didn’t even manage to nail down a single job for the EA umbrella. Battlefield Mobile it had generated too much expectation since its existence became known in mid-2021. However, the disastrous launch of Battlefield 2042 (November 2021) hurt the image of the franchise in general. This led, of course, to Battlefield Mobile.
Electronic Arts itself acknowledges that significant changes are coming to the saga. His idea, after the failure of Battlefield 2042is to create a connected ecosystem that meets quality standards. The franchise will most likely try its hand at mobile again, but it will have to wait. Before exploring other platforms, the company must first make sure that battle field get back on the path you lost.
“As the industry evolves and our strategy to create a deeply connected Battlefield ecosystem has taken shape, we decided to change our current direction to better meet our vision for the franchise and meet the expectations of our players.
EA.
Apex Legends Mobile He didn’t last a year
About Apex Legends Mobile, which was released in May of the previous year, the reality is that it did not achieve its objectives in that market. While it had a positive launch in terms of active users, we know that the hardest thing for a game free to play is to maintain the interest of the community. Apex Legends Mobile failed to keep up with content updates that demands such a competitive sector. Resane Entertainment, managers of the franchise, explained the goodbye of their proposal:
˝At Respawn, our goal is to provide players with games that are consistent. After a good start, the content update for Apex Legends Mobile has begun to fall short in terms of quality, quantity, and cadence. It is for this reason that, after months of working with our development partner, we have made the joint decision to cancel it.”
EA.
Despite the disappointing outcome, Respawn is confident that they have made the right decision in favor of the franchise. It must not be forgotten that Apex Legendson consoles and PC, remains one of the battle royale More popular.
With the cancellation of Battlefield Mobile Y Apex Legends Mobile, EA is left without a benchmark for the genre on mobile devices. We doubt, yes, that they will remain with their arms crossed.