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It is important to implement payment methods on the platforms.
Currently, various companies have implemented various payment methods on their platforms.
There are advantages in the short, medium and long term if other payment methods are used.
send flowers It has been founded for more than 20 years and has around 15 distributions, making it one of the pioneers in the use of other payment methods in electronic commerce. Daniel Naderthe Commercial and Marketing Director of Enviaflores spoke about this topic that is so important in today’s world.
Payment methods
In a nutshell this is defined as: CASH IS STILL KING. There is a certain niche where cash is still very functional, so payment methods should be implemented on platforms.
Only a few companies were able to do the magic e-commerce they are between them amazon free market, send flowers Uber, Rappi, were practically the pioneers, since later similar companies emerged.
“All businesses are created, grow and fall for their competitive advantages.”
Competitive advantages are divided into:
Short term:
- UX/UI improvements
- Implementation of new functionalities
- Cash is still KING
Medium term:
- 360 Operation (You must have a 360 view of what is being done)
- Good selection of products
- 5ps
- Hybrid Growth
- disciplined imbalance
- customer retention
Long term:
- The brand is the true long-term competitive advantage.
- 5PS: Price, place, promotion, product, photo.
What stands out the most and should be taken into account is the photois the most powerful factor, since this will be what will convince the client.
Final Keys
- The growth in electronic commerce is a disciplined imbalance.
- For the customer to continue buying from you, you need to give him another 360 experience.
- There must be a good commitment in order to retain the customer.
- The photo is the most powerful.
With information from Jennifer Sanchez.
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