He also highlighted that there was progress in the security of users and their payment methods. “The concerns of buying online have lost weight,” Orozco stressed at a press conference, “but the need for faster deliveries remains.”
In this sense, the report highlights that seven out of 10 consumers feel very safe when buying online; however, he stressed that there is still a sector with perceptions of insecurity towards online shopping, mainly on issues such as electronic fraud, the trust of giving the data or even the fear of making a mistake in your purchase.
Some of the advances that have been achieved for e-commerce, highlighted the specialist, are in the field of satisfaction, since eight out of 10 buyers have said they are very satisfied, while on the subject of returns there has also been development . Currently, 70% of consumers consider that the process is already easy or very easy to carry out.
In 2022, omnichannel will play a leading role
For specialists, the growth potential in e-commerce will be maintained while stores recover face-to-face activity and in this sense, omnichannel will play a more relevant role.