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In Mexico, according to official data, there are more than 40 million NFL fans, being the most watched only after Liga MX.
The 2022 Super Bowl was seen by a total of 10.6 million Mexican fans and it is estimated that the audience will grow by 2023.
This year, an important presence of Mexico is expected in the “Super Bowl” from various fronts.
Avocado consumption has been growing in the United States and one of the main factors behind this boom is the Super Bowl, the big NFL game that this year will take place on February 12.
Mexico will have an important participation in the 57th edition of the Super Bowl, one of the most anticipated events of the year and, without a doubt, a great showcase for the brands that will have to be announced.
First of all, taking into account that there are more than 40 million fans of the National Football League (NFL) in the country, it is expected that the 2023 “Super Bowl” will exceed the Mexican audience that it generated in 2022, as indicated by a recent report, which indicates that last Super Bowl was watched by a total of 10.6 million fans, who tuned in to watch the game between the Cincinnati Bengals and the Los Angeles Rams. In addition to the fact that, according to nbcthe audience grew up to 13 percent, bringing together a total of 112 million viewers worldwide.
On the other hand, let us not forget that it will be Banda MS will be in charge of opening the transmission of Super Bowl LVII on the Fox networkin addition to the fact that a Chicano designer was chosen to develop all the art for the great NFL event, as happened with the KFC brand that hired a Mexican illustrator to redesign its typical fried chicken buckets.
Due to the Super Bowl, avocado consumption increases in the United States
In fact, In Mexico, the NFL is the second most watched sport by sports fans, just below Liga MXa fact that speaks of the great popularity that American football has generated over the years.
Now, one of the biggest announcements recently released is that a massive ton of avocados will arrive for the 2023 Super Bowl, a fact that, while nothing new, makes it clear that the consumption of such fruit continues to grow in the country the stars and stripes.
More specifically, 130 tons of avocado are ready for the next big NFL game that will take place on February 12and it is that, according to what has been reported, in the United States the consumption of the fruit has in crescendoespecially thanks to the Super Bowl.
The Super Bowl is coming and Michoacán is present with an export of 130 thousand tons of avocado this season, a product that represents pride for our state.#HonestyandWork pic.twitter.com/o2NcERPiqK
— Alfredo Ramírez Bedolla (@ARBedolla) January 18, 2023
According to information provided by the General Director of the Association of Avocado Producers and Packers-Exporters of Mexico (APEAM) through an interview with local media, In the year 2000, the average consumption of avocado was half a kilo for each American, while in 2022 it was 4 kilos, that is, consumption grew eight times more.
With the passage of time, the production of the fruit has also grown considerably. Data from the Agri-Food and Fisheries Information Service (SIAP) reveal that in 2021 the volume of avocado production in Mexico reached 2.44 million metric tons, which represents an increase of almost 50 thousand metric tons compared to the amount reported in 2020.