Advertising mascots have an impact of more than 10 percent on a brand’s sales.
A corporate mascot increases the consumer engagement score by 43 percent.
September 28 is International Advertising Mascot Day.
One of the Mexican brands that has managed to win over consumers is Farmacias Similares, which is normal to see everywhere with its iconic character Dr. Simi. This is the case of a viral video that shows how the iconic mascot of the brand was present at the ‘Demon Slayer World Tour’, the anime world event, where the public event dolls of the brand.
The image of Farmacias Similares has caused a lot of furor in Mexico, and although the advertising mascot of the Mexican brand has earned space on the country’s platforms, its history dates back much more than that.
According to Víctor González Torres, creator of Farmacias Similares, Doctor Simi is the representation of an elderly health professional. That is why, according to the brand’s official website, González Torres opened two branches of his establishment, in order to sell generic drugs, from local laboratories, at a much lower price than patent drugs.
After its popularity in Mexican culture, it was revealed that the figures of this character are made by hand. In Cholula, Puebla, approximately one thousand stuffed animals are manufactured daily, according to official data from the pharmaceutical company.
Likewise, the company in charge of manufacturing the stuffed animal is CINIA, which has 400 workers on its payroll, of which 90 percent have some type of disability. With this labor bond, they want these people to develop in a cordial environment. According to Farmacias Similares, they do not receive profits from the stuffed animals and the money goes to CINIA and the development of its employees.
The Doctor Simi stuffed toy can be purchased at the various locations of the Similar Pharmacies, at a price that varies between 120 and 150 Mexican pesos. The cost is established according to the place where the pharmacy is located.
Dr. Simi present during the ‘Demon Slayer World Tour’
In the anime experience that has gathered thousands of fans in places like Tokyo, Los Angeles, Paris, Berlin, Seoul, Taipei, now Mexican fans enjoyed the show in the country.
Given this, and as expected in the event that took place this Saturday, March 4 at Cinépolis Coyoacán, before beginning the projection of Demon Slayer: To the Swordsmith Village, which were accompanied by Dr. Simi.
Fans decided to pitch the iconic advertising mascot to Natsuki Hanae, the Japanese voice actor of the character Tanjiro Kamado, who interacted with fans, saying phrases in Spanish.
As has already happened in several events, the famous Dr. Simi, was personified as the protagonist of the anime, and who will now travel from Mexico to Japan as a memory of the experience that Natsuki Hanae lived.
It is worth mentioning that the entertainment industry has been the favorite of the followers, to winnow the well-known character, where he has appeared in concerts such as Coldplay, Rammstein, Dua Lipa, Harry Style, among others.
And this is how the use that consumers give to advertising mascots demonstrates the importance of that brand in their lives, as well as a loyalty that can go beyond borders and even languages.
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