- According to ENSANUT 2022, 72% of the adult Mexican population suffers from obesity or overweight.
- The INEGI affirms that excess weight is directly related to at least 237,000 deaths per year.
- During the last few months, Dr. Simi went from being the image of a drugstore chain to an icon of Mexican popular culture thanks to his stuffed animals.
The offices attached to pharmacies remain one of the most popular businesses in our country. Their success can be measured by the expansion they have achieved over the last 25 years. But beyond the care at affordable prices, there is a character who has become relevant due to his marketing strategy and that is Dr. Simi. His impact is so great that today he is already one of the most recognized figures by the entire population.
An elderly doctor with obesity and a white coat has become the image of Similar pharmacies. To date, it is the chain that dominates the sale of generic drugs in the country. While his business has already crossed borders and now has branches in Guatemala and Chile.
“The same but cheaper”
The beginning of this chain dates back to 1997 when its first pharmacy was opened. From the beginning, he stood out for offering cheap versions of his medicines. With this he managed to attract low-income people who do not have enough capital to buy patent drugs.
Since then everything has been growth. The next step was install clinics next to each of its pharmacies to extend their service. It is a model that has been successful because it is designed for patients, although at the same time it affects doctors.
At the same time, one of its drawbacks is that it is claimed that has devalued the work of doctors. In addition, it is accused that doctors in offices do not receive competitive salaries or legal benefits as bonuses.
Despite the above, the image of the dr simi Today it enjoys wide recognition and it is all due to the manufacture of small stuffed animals. A custom that is becoming more frequent consists of throwing one of these figures at the musicians during concerts.
Regardless of whether this is truly a fan-initiated or company-initiated campaign, now Similar pharmacies announced a new division within his company. Is about Free telephone advice to improve people’s diet.
In this case it is SIMITEL, a number anyone can call for advice on adopting a healthy lifestyle. Something very important is that they were not professional consultations but rather brief consultancies. If you want to go deeper, you should see a nutritionist.
Do you want to improve your eating habits 🥗 to be healthier and stronger 💪🏼?
At SIMITEL you will have correct and adequate nutritional advice. pic.twitter.com/29zvSOd0O6— Similar Pharmacies® (@fsimilares) January 25, 2023
Obesity in Mexico, a weighty problem
The project arose as a result of the current panorama that prevails in Mexico. According to the National Health and Nutrition Survey (ENSANUT) 202272% of the adult population suffers from obesity or overweight. In the case of minors, 37% have excess body mass.
Meanwhile he National Institute of Statistic and Geography (INEGI) states that obesity is directly related to at least 237,000 deaths per year. In this way, an average of 652 daily deaths is obtained, that is, 27 every hour. These deaths are related to the increased consumption of ultra-processed products and sweetened beverages that are very common among the population.
For now, the popularity that the dr simi it could be useful in getting people to adopt a healthy lifestyle. Sometimes it is only necessary to make small modifications to daily activities to achieve fundamental changes.
Also read:
Obesity in Mexico out of control: It causes 27 deaths every hour
Marketing pharma: Dr. Simi’s plush toy triumphs in Mercado Libre and is one of the best-selling products
Not so cheap! Dr. Simi’s NFT costs the same as 45 medical consultations
