- Doritos Turns to TikTok to Find Its Official Taste Checker; you will pay $ 100 a day in a period of a full month
- Those interested must answer, through a creative video, a couple of questions in order to be selected
- Once again, TikTok creates business alliances that will grant it further growth
Doritos is looking for his own “taste checker” and for this he has turned to the fashion social network, yes, to TikTok, and it is probably the best thing he could do in these times where the short video social network is dominating.
At this point, it is no longer surprising that brands are approaching TikTok for commercial purposes. Moreover, it would be surprising if they did not make that approach, given the growing popularity of the application and its projections for the next few years.
A few weeks ago, we saw how TikTok recruited some of its most recognizable and famous content creators to relaunch old TV commercials from different brands. Although on that occasion they did not make a copy of the ad, it did present the creative possibilities of its users.
Today, one of the most recognized brands has made that link with TikTok with one purpose: to find its “Flavor Confirmer” or official flavor checker. But what will your job be?
Simple: Your job is to taste a chip daily to make sure its familiar cheesy flavor remains consistent. The brand will pay you $ 100 a day for a whole month and Doritos is inviting TikTokers to apply for the job.
The idea of Doritos is also to know the creativity of the content creators of the social network, because at the time of applying they must respond, through a video, to two questions. The most creative responses will be selected to compete among all and, through likes, the winner will be designated.
This Doritos initiative comes through the “Forever on Another Level” campaign, with which it seeks to position its classic flavor and iconic brand image in the new generations that move through social networks, mainly on TikTok.
@adamw #ad DORITOS® Flavor Confirmer hiring starts NOW. #Duet this & use #DoritosFlavorconfirmer #entry & @doritos Details: https://bit.ly/372J8lm
As we know, TikTok has more than 800 million active users around the world, being young people between 16 and 24 years old who use the application the most, this according to data from statista.
For this reason, it does not generate any suspicion that Doritos has decided to enter the world of advertising on social networks through TikTok.
If something is clear, it is that, currently, social networks continue to position themselves. Before, this type of campaign would be inserted in television and a great media campaign would be carried out on all TV channels, but today the world works differently.
Now is the time for social networks, streaming platforms and mobile applications, and that is where advertising campaigns are focusing.
In times of pandemic, when a rebound in social media began, brands focused their strategies on viral content, which is why different platforms added specific functions for content creators to explore all their creativity for the benefit of brands for companies. they work.
In this way, Instagram doubled the duration of its Reels to 60 seconds; YouTube announced a new Live eCommerce feature; Facebook today announced the launch of a chatbot on Messenger and WhatsApp to improve communication between companies and their customers.
Likewise, TikTok has used new strategies designed for brands and content creators: it formed an alliance with Vimeo, American Airlines and Publicis Groupe, it is testing its “Stories” function and it has partnered with some brands to boost the creativity of its tiktokers and offer a better experience to advertisers.
Now read: