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With over a billion registered users, TikTok is one of the most used platforms by content creators.
The number of Internet users grew by 4 percent compared to the figures reached in 2020.
After it went viral on social networks, “Doña Católica”, as she calls herself, was on a Gusgri podcast broadcast where, among other topics, she explained why, from her point of view, Mi Banda el Mexicano are “sinners”.
When talking about “these times”, one of the most used concepts or terms is that of “viralization”, that is, content that achieves resounding success on social networks, of such magnitude that it even remains for days in the imaginary. collective of the digital community.
Today more than ever, this type of content (viral) is more common and, in a certain way, shows that, in terms of social networks, the conversation does not stop.
In 2020, with the arrival of the pandemic, digitization had an important boom to such an extent that, today, there are more digital consumerswho have at their fingertips endless entertainment platforms from the comfort of their mobile device or smartphone.
In this context, when we talk about a viral platform, TikTok is, in short, one of the most active social networks, which, according to DataReportal, already has more than a billion registered users and a growth that, according to specialists, will continue, at least, during the next three years.
And it is that, unlike other platforms, the success of TikTok lies in the immediacy; Extremely short videos that manage to embed themselves in the consumption habits of Internet users. Even the value of TikTok has been such that, today, it is, together with Instagram, the most used social network in terms of influencer marketing and as an example we can cite a study developed by The State of Influencer Marketing 2021which reveals that both platforms were the social networks where the popular influencer marketing generated more revenue.
“Doña Católica” tells the reason why Mi Banda el Mexicano are “sinners”
Some time ago, a woman called “Doña Católica” emerged from the viral world, a woman who, as her name indicates, professes that religion and has been positioning herself in the digital landscape for some specific cases.
Now, as part of its line of contents, the podcaster known as “Gusgri” held a talk, precisely, with “Doña Católica”, where, among several topics, she shared her opinion about whether Mi Banda el Mexicano, a group of the Mexican regional genre, are “sinners”.
And it is that, according to what the woman expresses, songs like “No Bailes de Caballito” and “Ramito de Violetas” are “sinful”, as their lyrics show it.
@gusgrioficial @ProfetaCatólicaErikaEdith Sinful songs #gusgripodcast #doñacatolica #señoracatolica #mibandaelmexicano #bailandodecaballito #bouquetofviolets #bandaelmexicano
Beyond whether it is true or not, and without getting into religious beliefs, The reality is that, on many occasions, the scandal is part of the strategies of marketing and an example can be seen in the actor Alfredo Adame who has made the scandal his way of appearing on social networks.
In that sense, the songs have also made use of this strategy in order to reach as many audiences as possible and spark a conversation about it.