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Bubbaloo takes over social networks. One of the beloved brands of the leading snack company, Mondelēz Mexico, launched the campaign “The Joke is Pumping” with the aim of endorsing the leadership of the brand in the bubble gum segment and strengthening its position with new generations. Bubbaloo launches this campaign with the aim of continuing to connect with generation Z and thus position itself as the best gum bomb in Mexico. With this in mind, hand in hand with the Leo Burnett agency, the brand wanted to go further and created “El Chiste es Bombear”, a 100% digital campaign that sought to connect with young people through music and free them from the stresses of their day to day, reminding them that no matter what they do, or how it turns out, the joke is to pump and have fun. “We realized that the Z generation is overwhelmed by achieving perfection in everything, even in the things they do for fun, that is why we created this campaign with which we seek to relax their expectations and enjoy more the imperfection of what they do ” commented Juan Munguía, Creative Director of the Leo Burnett Group. During the first days of the campaign, the number of followers of the brand’s social networks: Instagram and TikTok increased by 41%. On YouTube, the highest reach was achieved, reaching almost 32 million people through the video launch of the challenge, where Dome Lipa, one of the most popular tiktokers in Mexico, as well as the artists Yung Dupe and Michael BM invited the consumers to join in the fun. After receiving dozens of videos, 5 winners were chosen to appear in the campaign’s official video clip, for the first time in the brand’s history. All these actions are inspired by what Bubbaloo knows how to do better than anyone: The Bombs. In addition, in collaboration with Spotify, a special strategy was launched, in which consumers could create a personalized playlist. Bubbaloo is a brand that is constantly evolving, through products and campaigns that speak to our consumers and that adapt to what they experience on a daily basis. “With El Chiste es Bombear we wanted to reach generation Z; they face constant changes and we want our brand to accompany them at all times, to lighten their day while they have fun”, commented Maria Fernanda Villalpando, Marketing Manager of Bubbaloo in Mondelēz Mexico. “El Chiste es Bombear” joins the successful campaigns that the brand has and that have become a benchmark for the category. In October of this year, Bubbaloo’s “Eeequis no pasa nada” campaign received the GRAND PRIX, the highest recognition during the YouTube Works Awards during its first edition in Mexico, which recognize the most effective and innovative campaigns on YouTube, with the that Bubbaloo revolutionized its brand building after the challenges of the pandemic. Bubbaloo is a leader in the ‘bomb gum’ category in Mexico, being a brand that stands out for its flavor, liquid filling and its ease of making ‘bombs’. The brand has a complete confectionery portfolio, which includes different flavors and presentations such as chewing gums (Bubbaloo, Bubbaloo Mega), lollipops (Bubbaloo Xtreme, Bubbaloo Pi-K Pop and Bubbaloo BurbuPop) and soft candy (Bubbaloo Crack-ups). This year they also launched Bubbaloo Rollo, a presentation of their roll gum in strawberry and blueberry flavors. This launch is part of the celebration of 95 years of Mondelēz Mexico in the country and its commitment to generate human connections and put the consumer at the center, listening to their needs, interests and new moments of consumption.
Infoblox launches “Skilled to Secure” program. Infoblox Inc., the leader in cloud security and network services, today introduces its new partner program, designed to maximize the opportunities partners can secure and deliver. The Skilled to Secure Trusted Partner Program reflects the changing security landscape and changing customer requirements, and the need for providers of security solutions and services to adapt in response. “Cybersecurity rules have changed. Customers want more than just another security solution or tool – they already have dozens, if not hundreds. What they want is to get more value out of their current environment by making it more effective. That is where Infoblox comes in,” said Enrique León Romero, Channel Manager for Latin America. Infoblox BloxOne is the first cloud-native platform to offer DDI (DNS, DHCP and IPAM) and DNS data-enabled threat detections, offering partners predictable and reliable renewal margins year-over-year. A Forrester Economic Impact Report found that BloxOne Threat Defense can deliver a staggering 243% ROI. Integrated into the security ecosystem, BloxOne enables DNS data to be used to address blind spots in enterprise threat defense and security systems. Internal and external threats can be identified, prioritized and remedied in a fraction of the time without significant additional investment in new solutions. In the new program, partners will be assigned levels based on their acquisition of the necessary competencies to deliver BloxOne® and maximize its value to customers. Enrique León Romero continued: “We recognize that an exceptional customer experience requires a level of trust, one that only highly qualified and competent technology partners can provide. Infoblox is privileged to offer partners a program that helps them acquire the necessary skills to excel and grow in the cybersecurity market.” Benefits partners can earn through the new program include partner-sought sales incentives and deal registration, “Gatekeeper of the Network” rewards and incentives, marketing campaigns, marketing development funds and demo software. Unlike other channel partner programs, Infoblox’s Skilled to Secure Trusted Partner Program believes that technical proficiency is paramount to success. We no longer have sales qualification requirements, but to be considered Sapphire or Diamond, partners must have invested in becoming certified in Infoblox sales, technical and professional services skills. The Skilled to Secure program is based on three tracks designed to support across the channel: Value Added Reseller and Systems Integrator, Service Provider, and Value Added Reseller. Based on their track record and meeting defined competency requirements, the level awarded to partners will be announced in May 2023. More information about the program, its structure, requirements, and benefits is available on the Infoblox website.
“Neymar Jr” comes to Mobile Legends. New skins are now available “Neymar Jr” and “Miracle Forward” in Mobile Legends Bang Bangafter the announcement of the collaboration with world soccer superstar Neymar Da Silva Santos Júnioron the occasion of celebration for the World Cup of the FIFA Qatar 2022. Mobile Legends: Bang Bang is a popular 5v5 MOBA played by millions of people around the world and features over a billion installations. The game is available in several languages (including Spanish), is free, and has several heroes to choose from. This is the First World Cup-themed collaboration that Mobile Legends: Bang Bang has produced with Bruno as the main hero. Neymar is a celebrated Brazilian professional soccer player who plays for the French club Paris Saint Germain. both appearances were exclusively designed by Neymar, they wear their characteristic number 10 in a special yellow and blue t-shirt for his Elite appearance, and a futuristic cyberpunk design that corresponds to Bruno’s popular heritage as El Protector. “We are delighted by the enthusiasm that this collaboration with Neymar Jr is arousing among Mobile Legends: Bang Bang players in Latin America. During December everyone will have unique opportunities to enjoy the exclusive appearances with the seal of Neymar Jr.”, commented Ashen Zhang, Regional Manager of MOONTON Games for Latin America. To celebrate this collaboration, MOONTON Games has prepared a large number of events that players can take advantage of.
No.ikon releases version 1.3.0 of NX Field. Nikon announces the release of version 1.3.0 of NX Field, the latest version of its remote shooting system for professional agencies. This update enables video recording using the Nikon Z 9’s mirrorless, full-frame/FX-format camera. With version 1.3.0 a tablet can be used during video recording on the Z 9 to verify view screens on view multiple cameras connected to NX Field at the same time, configure camera settings, and perform operations such as starting and stopping video recording on a single screen. NX Field version 1.3.0 also displays the view of multiple cameras connected to NX Field in the main/sub view, making it easy to perform precise operations such as focusing and selecting the focus point in video recording. The ability to control and verify video recording from multiple cameras via a single tablet makes the video workflow more efficient than was possible with conventional multi-camera recording by a single photographer/videographer or team. little. In addition, support for the Z 9 includes new features that allow the main camera to take control of the remote cameras from the current main camera and display the connection status of the remote camera and the connection status between remote cameras and server. FTP into your viewer and live view screen for greater usability. Supports fast and highly secure FTPS. The types of images that can be uploaded have been increased to allow selection of “JPEG” or “NEF (RAW) + JPEG” according to network conditions. Nikon will continue to provide updates to NX Field to support professional photographers and image makers who are on the information frontlines and need to capture the decisive moments.