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This happened as a result of the cancellation of the Asunciónico due to adverse weather conditions.
These types of outbursts could cost the singer millions of dollars, as some have even interpreted her latest tweets as a definitive departure from music.
Amala Ratna Zandile Dlamini, better known by her stage name Doja Cat, quickly rose to fame after the promotion of the TikTok social network, however, is now being canceled due to an outburst against his fans in Paraguay. This happened after the cancellation of the Asunciónico, an event where the singer would perform. According to a tweet shared by the singer herself, which was deleted minutes later, there was “not one person outside the hotel” to say goodbye to her.
This ignited the users of social networks, since the singer’s “humility” was criticized, since some Twitter users denied her accusations, assuring that they met for hours outside her hotel and that, contrary to the words of the artist, it was she who did not come out to show her face even once. Thus, the TikTok star shared another tweet where he commented that he regretted all the time he spent getting ready for the concert.
The controversy continued his followers from Paraguay quickly viralized the hashtag #DojaCatisoverparty on Twitter, a fact that became an international trend. Finally, the singer shared a tweet where she expressed her feelings about it, and assured that for her “the music is dead“, which has made many speculate about whether, really, the singer has put an “up to here” with the music. Besides that, The singer changed the name of her Twitter user to “I quit” or “I quit”.
This was the tweet shared by Doja Cat after being canceled:
it’s gone and i don’t give a fuck anymore i fuckin quit i can’t wait to fucking disappear and i don’t need you to believe in me anymore. Everything is dead to me, music is dead, and i’m a fucking fool for ever thinking i was made for this this is a fucking nightmare unfollow me
— i quit (@DojaCat) March 25, 2022
Doja Cat is canceled and its withdrawal would affect the value of its brand
The singer, famous for songs like “Kiss me more” or “Need to you”, could have announced her retirement after being cancelled, however, how would this affect the singer and the companies that sponsor her brand? According to an estimate made a few months ago by the Net Worth Spot portalwho is dedicated to providing estimated figures on the value that influencers and celebrities perceive for their work, It is mentioned that the value of Doja Cat as a brand amounts to 32.85 million dollars net, however, it is clarified that this value corresponds to a large extent to what is perceived by advertising on YouTube, so the value of the singer would increase at least at 46 millionyes
This is not all, because Doja Cat has different sponsorships with brands such as Fashion Nova, PrettyLittleThing and Wifey Cosmetics, among others, so that, between these agreements, taking into account the income received in her musical career, the pop artist would be earning about 9.75 million dollars per year, according to the same medium. However, these relations could be broken if the conflict continues. Well, it is not the first time that a public figure or celebrity loses millionaire contracts and general acceptance after being “cancelled”. We have, for example, the cases of Johnny Depp or JK Rowling, who having been canceled for various reasons were removed from the Harry Potter saga.
For now, it is not known if the singer has really announced her retirement, however, this could be another example of how social networks have managed to exercise media dominance over what can and cannot be said or done. This power lands the stars and places them at the level of the fans, a fact that a few years ago was impossible to assimilate.
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