-
Influencer DB has measured the impact of pets on networks, identifying the phenomenon of petfluencers.
-
-
Perreo has become for years a musical and dance reference with great repercussions in the culture.
Capturing animals at unexpected moments has become one of the best viral pretexts on social networks, confirming that users even resort to this activity, to consolidate a segment known as petfluencers or simple anecdotal videos in which a dog pug is caught twerkingunleashing virality with his swagger.
The activity around petfluencers It has been measured by firms such as Influencer DBwhere she has realized what has been the capacity of influence that these animals have achieved in networks, when their owners document their activities in posts and videos.
Figures of study have even concluded that the accounts of petfluencers with more followers are “jiffpom”with 10 million 400 thousand followers at the time of being measured; “Nala Cat”, with four million 400 thousand followers; Doug The Pug, 4 million and the mythical “Grumpy Cat”which inspired viral memes, added two million 700 thousand followers.
This fervor for turning everyday life into a pretext for influence led to the well-known instagramer Camila Guiribitey, to document how it was done in an expensive French poodleto create your account Instagram where he is known as “Marieantoinette_poodle”, with about 14 thousand followers.
dog “twerking”
More than 11 million views in TikTok“@jsan_gar” showed the rhythm with which “Vladimir”, his dog pugstrutted to a song, making perreo finally live up to its name, with a mascot that has enchanted the followers of the tiktoker.
@jsan_garVladimir the dog dog♬ original sound – ༎ຶ‿༎ຶ
In the video you can see the pug raise its head and sway its body to the rhythm of a song that is heard at full volume, until the owner of the animal shouts its name, surprised by the reaction it has to the music.
History is an important antecedent of what is valuable in the market and what at the end of the day ends up attracting attention from the hand of a hairy.
Like this anecdote, there are many viral cases of animals performing funny actions, thus motivating a justified activity on networks, where everything is communicated.
Given this, it is important to see that at the end of the day we see actions that remind us how important communication with audiences has become based on experiences and how this simple bet has led the animals of the house to become protagonists of stories in every post where they appear.
We currently see a consolidated market for petfluencers and it is not for less, if we see the figures of how much people invest in their dogs and cats, we are talking about almost 20 billion dollars a year, only in the United States and with figures calculated in 2020, today the figures undoubtedly have grown and spending in categories like food, medicine, cosmetic care, toys, even pet insurance, has also increased.
