- Index hide
A rhinoplasty is one of the most popular cosmetic procedures, according to the International Society of Aesthetic Plastic Surgery or ISAPS.
Like this promotion, there are other activations that have given way to very popular processes in the market, such as those that have to do with innovation.
A doctor had the idea of offering a discount on rhinoplasty to his patients and the idea became proof of creativity in the way in which he innovated before the consumer.
This innovation follows a very important pattern and it is the high demand for plastic surgeries that is registered in the world. And it is that based on figures of the “ISAPS International Study on Aesthetic/Cosmetic Procedures Performed in 2019”breast augmentation was the most requested cosmetic surgery in the world, when more than one million 600 thousand procedures were performed on that date.
Within the list appears liposuction with one million 525 my procedures; eyelid surgery, with one million 225 thousand procedures and rhinoplasty with just 852 thousand procedures performed.
an unexpected discount
Doctor Carlos Rosales (@drcarlosrosales, TikTok) has more than three million views in a video where he offers a special promotion so that people who undergo rhinoplasty with him get a ten percent discount if they accept that their case show up on social media.
@drcarlosrosales how much does one cost #Rhinoplasty in 2023? 🇺🇸🇲🇽🙋🏻♂️/ #rhinoplasty ♬ original sound – drcarlosrosales
“I have a rhinoplasty for 100,000 pesos or five thousand dollars, I give patients who are of Latin American origin a ten percent discount and I usually give another ten percent discount to patients who authorize me to share photos and videos on my social networks. percent, it would drop to 80,000 pesos,” he explained in his promotion, asking users not to be guided by the price.
After its promotion on social networks, the comments were activated and in them we saw users like Waterlup, who explained that it cost her 45,000 pesos, the tip fell off, she does not breathe well from a service and ended up being a victim of advice from Instagram.
The curious promotion has become an antecedent of what is valuable today in the promotion of services and products within social networks, where a scheme has been clear and it is the capacity that brands have found to be able to innovate before the consumer.
These cases show how important communication has become in the market and how, within this process, innovative benchmarks have been established for how and what works on social networks when activating a promotion.
These promotions that have to do with medical and health matters have led to the emergence of influencers specialized in the matter such as Mr. Doctor, who overnight became an important personality on social networks, thanks to the fact that he specialized in medical content, which has made this segment very interesting for social media audiences.
What both cases demonstrate is that it has become essential to understand the labor market and, based on this work, to innovate in the way it communicates with brands, generating important links that help us understand the market and, more than that, allows us to see the evolution of the contents where now the network personalities take advantage of these scenarios to make promotions with stories, following the formats that attract the attention of these media.
Now read: