The ice cream chain frody announced that it is looking for franchise partners in Monterrey, Nuevo Leon.
As part of its growth plan, the brand seeks to open 7 branches in Mexico City, as well as increase its presence in the rest of the country through the activation of master franchises that will increase the presence of the ice cream shop with the installation of more than 10 branches per region.
With this strategy we expect a growth of 20% with these first steps towards expansion at the national level. We want to start in the north of the country, since one of our dreams is to enter the US market, in this way, we would take Frody beyond the Mexican border”, commented Beatriz Rodríguez, general director of Frody.
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What would Frody’s master franchises look like?
With more than 16 years of history, Frody’s has established itself as the Mexican ice cream shop with the greatest social responsibility, and which contributes to the national economy by providing more than 440 jobs in its factories, branches and administrative offices, supporting 65% of single mothers.
Master franchises, unlike unit franchises, seek to create a network of business partners that manage branch regions instead of a single branch to accelerate the growth of the company. The idea is to finish ensuring the leadership of the ice cream shop in the Valley of Mexico and for this, it is expected that the installation of new branches will increase Frody’s growth by 16 percent.
Work for people with Down syndrome
As part of its Social Responsibility pillars, Frody has also renewed its invitation to be part of the company for people with Down Syndrome. Currently, 50 job positions are being offered for people between the ages of 21 and 35 to form part of the point of sale team.
To work in the ice cream shop, applicants can go to any branch and once they start working, they will be trained to learn the functions and needs of the branches. From the beginning they will have all the legal benefits and the contracts are permanent.
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