“Electronic cigarettes, vapers and tobacco heaters are products that exponentially accelerate the eradication of cigarettes and smoke from our lives. In a short time, these technologies are achieving what the Framework Agreement for Tobacco Control has not been able to achieve in twenty years, a rapid and sustained reduction in cigarette consumption,” said Manuel Chinchilla, CEO of Philip Morris Mexico.
The World Health Organization estimates that, in 2025, and despite the policies that have been implemented, there will still be one billion cigarette smokers in the world, so banning smokeless products represents a missed opportunity for public health. and a detriment to the 15 million smokers in Mexico.
“Eliminating smoke and cigarettes is possible, in fact, it is a reality that is beginning to be seen in other countries around the world. In Mexico, it will be necessary for the authorities to be able to see technological innovation as an opportunity for public health and not as a threat,” said Catalina Betancourt, Vice President of Corporate Affairs at Philip Morris Mexico.
Today Philip Morris Mexico reaffirms its message: Smoking is the most harmful way to consume nicotine and smokeless products have shown the potential to reduce harm; That is why we insist on the importance of having cutting-edge regulation that protects adult and minor consumers.
The question is for the authorities: do they want Mexicans to stop smoking, or not?
If you want to know more: www.futurosinhumo.com.mx and @FuturoSinHumoMX