This characteristic is the hallmark of the latest companies that have become unicorns in Latin America, that is, those companies based on disruptive technologies that reach a value of one billion dollars in some of the stages of their capital raising process.
In Mexico there are 7 companies with these characteristics, among them, the platform dedicated to the purchase and sale of Kavak automobiles, which in October 2020 became the first Mexican venture to achieve this unicorn distinction, before them, individuals offered their vehicles in informal markets or with a sign on the medallion of the car with a peso sign.
In recent years, technology has been the great ally of geniuses. Another great example of a company that will surely achieve the distinction of unicorn in the near future is the Colombian company Tul, which has just raised 181 million dollars in its third round of investment and, in Mexico, foresees investments of more than 23 million dollars to expand. to cities like Puebla and Toluca.
Tul’s idea is as simple as it is phenomenal: an app focused on the sale and distribution of construction products, which allows access to a wide catalog of supplies for the creation of hardware inventories; with differentials such as profitability, convenience, punctuality and service.
Tul’s plans include making investments focused on expanding its logistics coverage, greater inventories, attracting talent, and innovation and development.
The Chilean Bioelements is another great example of innovation. They created a resin that is a raw material for the production of biodegradable products that really integrate into the environment and are an alternative to conventional plastic. With the use of his proposal, the great dilemma of the use of plastics and its environmental impact would be solved without losing the functionality of the plastic.
Bioelements has done things right by obtaining certifications from multiple universities, including the Food and Drug Administration of the United States Government (FDA), they know that having them opens the way for them and they are not satisfied with the Latin market and go for the North American with more than 300 million possible clients.
The ideas of Mexicans, Colombians and Chileans have gone beyond the governments, the culture imposed on Latinos: “he who does not trance does not advance”, to society, the fear of entrepreneurship and have adapted in a more agile to constant market changes and global needs.
Innovation must be an intrinsic value of companies that must be promoted even in schools and, with it, promote solutions to famine, poverty, pollution and others that affect us so much.